Adda247 的转型：利用 MoEngage Analytics 自动执行 90% 的客户数据分析
技术
- 网络安全和隐私 - 入侵检测
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 城市与自治市
- 教育
适用功能
- 采购
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 测试与认证
- 培训
关于客户
Adda247前身为Career Power，是一家知名的教育科技公司，专门提供政府备考培训和材料。该公司的应用程序是一个综合平台，提供视频、文章、测验、电子书、论坛、职位提醒等内容的汇编。除了Adda247移动应用程序外，该公司还运营其他平台，例如Adda247 YouTube频道、sscadda.com、Career Power、bankersadda.com和ctetadda.com。该公司的目标是提供一个简化学习和提高技能的教育平台，为政府各部门和部委提供就业保障。
挑战
Adda247 是一家领先的教育科技公司，尽管定期开展活动，但在保持一致的客户参与度方面面临着重大挑战。该公司拥有超过 2000 万的用户群，但由于沟通中缺乏个性化的客户偏好，该公司注意到参与度下降。该公司意识到参与率下降是由于他们无法有效分析客户行为的结果。他们没有分析他们的活动来了解客户对该平台的使用情况和兴趣。此外，他们知道客户正在放弃测试，但缺乏数据来确定这种情况发生在哪个阶段。该公司需要一种自动化分析工具，可以自动分析客户行为并减少人工干预的需要。
解决方案
Adda247 借助 MoEngage Analytics 来了解客户行为并开展数据驱动的客户参与活动。借助 MoEngage，该公司能够分析客户行为，包括他们的应用程序使用情况、应用程序内活动、搜索、课程/考试兴趣以及特定的退出点。为了更好地了解客户偏好，他们为各种活动创建了一个自定义仪表板，例如使用情况、产品转换、考试类别表现、销售分析、分数分析、营销转换、保留、优惠券分析、视频和电子书参与度。该品牌每天分析客户行为并确定多个下客点。利用行为分析，他们创建了客户参与活动，在正确的时间接触到正确的客户，鼓励他们执行所需的操作。 Adda247 还使用 MoEngage 的电子邮件功能与其用户建立联系并重新吸引他们。
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