通过标准知识库实现一致的员工绩效：Zen Media 案例研究
技术
- 传感器 - 液位传感器
适用行业
- 教育
- 设备与机械
适用功能
- 质量保证
- 销售与市场营销
用例
- 质量预测分析
- 虚拟培训
服务
- 系统集成
- 培训
关于客户
Zen Media 是一家专注于科技领域的新一代公关公司。该公司成立于 2009 年，以捕捉品牌生命中的关键时刻并将其变成热门话题而闻名。 Zen Media 为全球 B2B 和 B2C 品牌提供以结果为导向的公关服务。该公司衡量其公关活动的绩效，以了解其效率并对数字进行四舍五入。尽管 Zen Media 拥有一系列满足客户需求的优秀产品，但缺乏运营结构，这是一个重大挑战。
挑战
Zen Media 是一家位于德克萨斯州达拉斯的公关公司，在保持运营一致性方面面临着重大挑战。公司业务流程多种多样，但分散且缺乏统一性。员工们不得不自行摸索流程，从而导致组织混乱和不一致。该公司的首席营销官 Stephanie Chavez 认识到需要更加结构化的工作流程来帮助公司实现团队目标。主要痛点是缺乏中央知识库。员工依赖部落知识，当缺乏必要知识的人时，这会导致运营瓶颈。
解决方案
Zen Media 的挑战的解决方案是 SweetProcess，这是在营销课程中向 Stephanie Chavez 推荐的一款软件工具。 SweetProcess 帮助 Zen Media 创建了标准知识库并简化了其运营。该软件在公司的扩展过程中发挥了至关重要的作用，特别是在员工入职和培训、质量控制和保证以及标准知识库的创建方面。新员工可以轻松访问系统中的标准操作程序，无需严格的入职培训。该软件还通过创建组织输出的一致性来确保质量保证。最后，SweetProcess 允许 Zen Media 创建一个包含其组织中所有流程的知识库，确保即使在某些团队成员缺席的情况下工作也可以继续进行。
运营影响
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