Accurate foot traffic attribution saves clients millions in ad spend
公司规模
11-200
地区
- Europe
国家
- Netherlands
产品
- Beatgrid app
- Bluedot location technology
- Automatic Content Recognition (ACR) technology
技术栈
- Location-based technology
- Mobile app development
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
Beatgrid Media is a media measurement technology company based in the Netherlands. The company is at the forefront of the TV and radio audience data revolution, establishing industry benchmarks for ads across TV, video, radio, and out-of-home (OOH) audience. Beatgrid leverages consumer participants on their app to understand and measure campaign ROI. The company uses their Automatic Content Recognition (ACR) technology to detect advertising within an industry, such as grocers. With a single retail client, Beatgrid is able to measure advertising or TV programming effectiveness from that client as well as all their competitors.
挑战
Beatgrid Media, a media measurement technology company, was facing several challenges. They needed to create a single source of data for all media channels and match offline TV, radio, digital video, and out-of-home (OOH) campaigns to retail foot traffic. They also needed to minimize battery drain from their 'always on' app and boost attribution accuracy. The company was looking for a solution that could be added to their Automatic Content Recognition (ACR) technology to capture real foot traffic for ad attribution and industry benchmark purposes.
解决方案
Beatgrid Media uses Bluedot location technology to understand consumers’ physical behavior and pair it with their own ad exposure data. This unlocks powerful insights for their clients across multiple industries, including quick-service restaurants, supermarkets, retail, automotive, telecommunications, banking, media, and more. Now Beatgrid can accurately determine which campaigns, tactics, or ad creatives actually drive more foot traffic to retail stores. By identifying and comparing competitor advertising conversion, Beatgrid was able to help one retail client make more informed decisions, saving $1.2 million in ad spend (on a single campaign) while also driving more walk-in customers.
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