Iris > 实例探究 > 全人类的月亮：三星的 4D 月球重力 VR 体验

全人类的月亮：三星的 4D 月球重力 VR 体验

技术

分析与建模 - 虚拟和增强现实(AR/VR)软件
可穿戴设备 - 虚拟现实(VR)眼镜/耳机/控制器

适用行业

电信

适用功能

产品研发
销售与市场营销

用例

虚拟现实

关于客户

该项目的客户是三星，一家以智能手机和其他电子设备而闻名的领先科技公司。

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挑战

三星希望为用户创造独特的沉浸式体验，模拟月球重力并探索月球表面。

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解决方案

三星与 Framestore、Mannetron 和 NASA 合作开发了“全人类的月球”(AMFAM)，这是一种 4D 月球重力虚拟现实 (VR) 体验。他们使用由 Oculus 提供支持的三星 Galaxy S9+ 和三星 Gear VR 为用户提供准确、真实的月球任务模拟。

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运营影响

The AMFAM experience was launched under embargo at the 2018 Winter Olympics and Mobile World Congress, and was later made available to the public at Samsung’s flagship 837 store in New York City. The project was a significant achievement in experiential and VR marketing, demonstrating the potential of VR technology to create immersive and realistic experiences. The project also showcased the capabilities of Samsung's devices, reinforcing the company's position as a leader in the field of technology and innovation. The success of the project is evident in the significant reach and impact it had, both at the Mobile World Congress and on social media.

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数量效益

27,000 people reached at Mobile World Congress, Barcelona
152 million social media impressions
Featured as a headline piece in the BBC’s Click tech program

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