Google Cloud Platform > 实例探究 > 利用机器学习和 Google Cloud 优化零售定价

利用机器学习和 Google Cloud 优化零售定价

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技术
  • 分析与建模 - 机器学习
  • 分析与建模 - 预测分析
适用行业
  • 教育
  • 设备与机械
适用功能
  • 销售与市场营销
  • 仓库和库存管理
用例
  • 需求计划与预测
  • 预测性维护
服务
  • 云规划/设计/实施服务
  • 数据科学服务
关于客户
7Learnings 的客户是想要优化定价策略的零售商。他们的客户之一 Vitafy 自从与 7Learnings 合作以来,销售额增长了 18%,收入增长了 12%,利润增长了 10%。
挑战
7Learnings 是一家总部位于柏林的初创公司,利用机器学习工具帮助零售商优化定价。他们需要一种解决方案来存储和分析大量数据以做出准确的预测。
解决方案
7Learnings 部署了 Google Cloud 的可扩展解决方案,包括 BigQuery、App Engine、Cloud Run 和 Looker Studio。 BigQuery 帮助提取、存储和分析数据,而 Looker Studio 提供数据可视化。 App Engine 和 Cloud Run 允许扩展和部署软件服务。
运营影响
  • By using Google Cloud’s scalable solutions, 7Learnings was able to automate its time-consuming, manual decision-making processes. The company now powers prediction-based pricing for retailers, delivering accurate profit and revenue predictions on a product level. It provides a first-class interface using Cloud Run and visualizes data insights with Looker Studio. The use of BigQuery has reduced the effort required to integrate data from various client platforms, making life a lot easier for 7Learnings' clients. The company has also been able to scale up its storage in line with customer demand using Google Cloud’s App Engine solution. Overall, the use of Google Cloud solutions has enabled 7Learnings to continue making predictive price optimization as intuitive as possible for its customers, while expanding its offering.
数量效益
  • An average profit increase of 10% is delivered within three months
  • Customers see profit increases of around 10%
  • One customer, Vitafy, saw an 18% increase in sales, 12% revenue growth, and a 10% uplift in profits since working with 7Learnings

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