实例探究 > 360 Degree Customer View

360 Degree Customer View

公司规模
1,000+
地区
  • America
国家
  • United States
产品
  • Hazelcast IMDG
技术栈
  • In-Memory Data Grid
  • Microservices
  • NoSQL
实施规模
  • Enterprise-wide Deployment
影响指标
  • Customer Satisfaction
  • Digital Expertise
  • Productivity Improvements
技术
  • 分析与建模 - 实时分析
  • 应用基础设施与中间件 - 数据交换与集成
  • 平台即服务 (PaaS) - 数据管理平台
适用行业
  • 电信
适用功能
  • 商业运营
服务
  • 软件设计与工程服务
  • 系统集成
关于客户
Comcast Corporation is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable provides video, Internet, and voice services to residential customers under the XFINITY brand. The company is deploying Hazelcast IMDG into their customer management infrastructure to make all user data available to all users on their TV systems. This deployment aims to improve the customer experience by reducing latency for on-demand content stored on set-top boxes.
挑战
Growing revenue from existing customers is challenging when data is locked in separate silos across various systems. Traditional relational databases and legacy mainframe systems are inadequate for the modern digital world that requires agility and innovation. Real-time analytics on large volumes of data suffer from latency issues, and database-to-grid architectures create more points of failure and increase processing time.
解决方案
Hazelcast IMDG offers a schema-less data store that can adapt to changing data needs and accelerate time to production. It scales with less effort than NoSQL and RDBMS, reducing operational involvement and hardware costs. As a fully in-memory data store, Hazelcast IMDG can transform and ingest data in microseconds, providing high throughput and query performance. It serves as both a distributed computation system and a data store, eliminating network transit latency penalties. Hazelcast IMDG supports multiple network discovery mechanisms and has clients for several programming languages, making it ideal for Microservices architectures.
运营影响
  • Hazelcast IMDG enables real-time access to integrated customer data, improving customer service and satisfaction.
  • The in-memory data grid reduces latency for on-demand content, enhancing the user experience on Comcast's TV systems.
  • The solution supports multiple programming languages and serialization mechanisms, offering flexibility and ease of integration.
  • Hazelcast IMDG's scalability and reduced operational involvement lead to cost savings in hardware and maintenance.
  • The platform's support for Microservices architecture allows for agile and innovative solutions, meeting modern digital requirements.
数量效益
  • Repeat customers spend an average of 67% more than new customers.
  • A 5% increase in customer retention can lead to a profit increase of between 25% and 95%.

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