100K 机会计划
公司规模
1,000+
地区
- America
国家
- United States
产品
- Trumpia
技术栈
- Mobile Communication
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 教育
适用功能
- 人力资源
用例
- 人员跟踪与监控
服务
- 系统集成
关于客户
100,000 机会计划于 2015 年 8 月启动，是最大的雇主主导联盟，致力于雇用 16-24 岁未上学的年轻人。这是一个由私人、公共和慈善组织组成的联盟，旨在共同努力打破阻碍年轻人就业和教育的系统性障碍。他们共同着手通过在各自公司创造新的就业、实习和学徒机会来改变招聘、留用和晋升策略。
挑战
芝加哥 100,000 个机会计划成立的目的是为社区中弱势儿童找到好工作。然而，向这些孩子介绍就业机会是一项艰巨的挑战。该计划有一个实习生团队，致力于为社区做出贡献，他们的任务是找到一种能够惠及最多儿童的策略。
解决方案
实习生们知道，发短信是年轻人的主要交流方式，所以他们决定以此为中心开展活动。Trumpia 就是为此而生的。受 Uber 和 Lyft 所用策略的启发，实习生们选择将他们的移动关键词“Jobs4u”和有关该项目的信息印在名片上。这些名片随后在社区中分发，同时在全市范围内张贴海报和电子广告牌，宣传同一个关键词。随着该项目在芝加哥取得成功，其他城市也开始注意到这一点。现在，他们被派往西雅图、洛杉矶、达拉斯和菲尼克斯协助开展类似的项目。
运营影响
数量效益
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