TELUS, a leading telecommunications company, was faced with the challenge of interactively exploring complex network datasets without experiencing lag. The company needed a comprehensive mapping of TELUS communities and competitor speed information to better understand the market dynamics. Identifying competitor coverage and deciding where to build wireless services was another significant challenge. Each of TELUS’s high-speed services has its own coverage layers, qualification criteria, and competitive restrictions. TELUS Marketing needed to know where they could deploy each service, the targeting potential, and where competitors offer similar services. They required an advanced analytics solution that quickly shows their customer base, potential upsell opportunities, and where wireline and wireless high-speed internet adoption are low.