Aramex, a global leader in the logistics and transportation industry, was facing challenges in staffing their fast-paced, innovative projects locally. They were in need of a technology partner who could not only support their digital strategy but also contribute proactively to design and ideation. Aramex's business model is 'asset-light' and they place a high emphasis on technology and innovation as key differentiators and growth enablers. However, the innovative and user-centric nature of their projects required extensive expertise in data science, UX design, business analysis, and R&D, which they were struggling to find locally. In late 2015, Aramex decided to look for a technology partner from Eastern Europe to support their entire delivery process.