DISQO
Overview
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HQ Location
United States
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Year Founded
2015
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Company Type
Private
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Revenue
$10-100m
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Employees
201 - 1,000
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Website
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Twitter Handle
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Company Description
DISQO is building the most trusted experience platform that fuels brand growth. DISQO powers smart business decisions by helping clients measure every customer, touchpoint, and outcome. DISQO’s identity-based ad measurement and audience products are powered by millions of consumers on the industry’s largest opt-in consumer data platform.
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Case Studies.
Case Study
No more Using the s-word. Silos. with A Complete Cross-Platform View, One Agency Illuminated Strong Media Impact for A Top Tech Client
A major ad agency was facing significant measurement gaps across publishers and platforms despite running brand lift studies with nearly every provider. The agency was preparing for an upcoming campaign for a large consumer technology client that would be running across desktop and mobile social platforms, including YouTube, as well as TV, sponsored content and earned media. The agency needed a new partner to access a complete view of delivery and impact. This single-source measurement must prove its impact across a variety of attitudinal and behavioral metrics, including ad awareness, message association, brand favorability, positive brand perceptions, likelihood of purchase, site visits, search activity, and actual purchase behaviors.
