Published on 05/30/2017 | Use Cases
Notable highlights from the Customer Experience Index include:
• On average, retailers achieve an overall performance score of 40 percent when measured against customer expectation criteria
• Retailers assessed on four core competencies: consistency, content, convenience and context
• Retailers in the study from around the world spanned pure play, bricksand-clicks, and multiple different retail segments, with leading practices demonstrated by companies in both mature and emerging markets
You can read and download the full report on IBM here
