Zulily Empowers Business Users with Tableau Server
Company Size
1,000+
Region
- America
- Europe
Country
- United Kingdom
- United States
Product
- Tableau Server
- Tableau Desktop
- Tableau Professional Services
Tech Stack
- SQL
- Excel
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Data-as-a-Service
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Zulily is a global shopping destination that offers daily deals on quality products for moms, babies, and children. The company was founded in 2009 and has since become a popular choice for customers around the world. Zulily is headquartered in Seattle, with additional offices in Reno, Columbus, and London. The company works with thousands of vendors to launch up to 5,000 SKUs every day, each product only live for three days. In addition to its constantly changing catalog, Zulily sends a daily email to millions of customers and signs up new members every day. The company also has diverse marketing strategies and multiple sales channels.
The Challenge
Zulily, a daily deals site for moms, babies, and children, was facing challenges in managing its rapidly growing data. The company's Senior Director of Technical Operations, Don Allen, was tasked with supporting and managing Zulily’s growth through technology. The company's unique business model, which involves launching up to 5,000 SKUs every day, each live for only three days, posed significant analytics and reporting challenges. The company needed a solution that was flexible, fast, and scalable. The Manager of Business Intelligence (BI) for Zulily, Aaron Duke, and Zulily BI Developer Alex Rainey were often pulled away from higher-value work to spend days designing and running reports for internal users. They needed a solution that would empower users while ensuring the integrity of Zulily’s databases.
The Solution
Zulily decided to implement Tableau Server to empower its users and ensure the integrity of its databases. The company participated in the Server Rapid Start offering from Tableau Professional Services to jump-start their implementation. The Server Rapid Start program involved working with a Tableau professional for four days, during which they learned about security, data handling, and best practices for using Tableau Server. The program helped Zulily save time and increased their confidence in their initial launch of Tableau. The implementation of Tableau Server allowed Zulily to focus on the data and not on creating reports, enabling them to work on more complex analytics and strategic efforts. The platform also allowed users who weren't experts in database technology or SQL to build complex reports, removing the choke point of report requests.
Operational Impact
Quantitative Benefit
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