Zartico’s Partnership With GoodData Results in 3,000% Customer Growth
Company Size
11-200
Region
- America
Country
- United States
Product
- GoodData’s platform
- Zartico’s Destination Operating System
Tech Stack
- Data Analytics
- Business Intelligence
- Cloud Computing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
Zartico is a company that empowers destination marketing organizations (DMOs) to be better stewards of the world’s tourist destinations through improved data intelligence and decision-making. The company’s data and analytics are at the forefront of helping destinations uncover opportunities and set strategies to move forward successfully. GoodData worked with Zartico to build a prolific analytics platform — the world’s first Destination Operating System — and to enable greater data-driven decision-making for private executives and public stakeholders alike. The company is based in Salt Lake City, Utah and operates in the Destination Operating Technology industry. It has been a customer of GoodData since 2019 and falls under the category of a small to medium-sized business.
The Challenge
Destination marketing organizations (DMOs) are responsible for properly allocating taxpayer dollars to local and state tourist attractions, and they require deeper insights to make data-driven decisions. However, DMOs are traditionally slow to innovate and rely on survey results that are at least six months old. The lack of real-time data insights has been a significant obstacle to improving decision-making. Jay Kinghorn, Zartico’s Co-Founder and CIO, saw how the private sector leveraged data for strategic alignment to better understand customers and transform organizations, and he knew there had to be a way for public sector entities to do the same. According to Kinghorn, DMOs lacked both the data and the technical resources to improve operational efficiencies for the communities they serve. Zartico set out to bring these organizations into the future — move them away from survey data as the main decision-making source (typically taking six to nine months to complete and analyze), and toward real-time data analytics for better distribution of private investments and taxpayer dollars.
The Solution
By partnering with GoodData, Zartico was equipped to pioneer a real-time data analytics solution created specifically for DMOs. GoodData’s flexible pricing structure allowed Zartico to serve its initial customer base while simultaneously providing a roadmap for growth. After a thorough evaluation process, GoodData was selected to serve as Zartico’s data analytics partner. GoodData’s flexible pricing structure was a key deciding factor during the process, along with the ease of use and power of the platform across service plans. Leveraging GoodData’s logical data model, flexible dashboards, Analytical Designer, and automated change management features, Zartico launched its Destination Operating System, the first-of-its-kind, real-time data analytics platform for DMOs in the tourism industry. Through the Destination Operating System, customers are able to access powerful analytics that allow them to look at specific events and analyze key insights, such as drivers of visitation increases or events that attract more local residents.
Operational Impact
Quantitative Benefit
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