Yamaha Music Sales Divisions Harmonise Sales Data with QlikView®
Company Size
1,000+
Region
- Europe
Country
- France
- Germany
- Italy
- Spain
- United Kingdom
Product
- QlikView
Tech Stack
- Microsoft SQL
- Excel spreadsheets
- salesforce.com
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Yamaha Music Europe is a wholly owned subsidiary of Yamaha Corporation of Japan. The company is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. Based in Hamburg, Germany, the company is accountable to head offices for sales operations in France, Germany, Italy, Scandinavia, Spain, and the United Kingdom. The decision in 2009 to consolidate Yamaha’s sales subsidiaries in Europe was based on the view that, more so than in the past, Yamaha needs to think of Europe as one market. The European subsidiary also wanted to offer the head office in Japan more up-to-date performance indicators to improve management efficiency and the competitiveness of operations, and to help expand investment in growth domains.
The Challenge
Yamaha Music Europe, a subsidiary of Yamaha Corporation of Japan, is responsible for selling Yamaha musical instruments and audio-visual equipment across Europe. The company faced the challenge of harmonizing sales logistics and other data from six European sales divisions. They needed to unify all information into a single BI tool to facilitate cross-selling and upselling across Europe. The company also wanted to offer managers tools for immediate ad hoc query and analysis of data. Prior to the consolidation, the six subsidiaries held business critical information in disparate databases. From a business perspective, Yamaha was keen to improve the potential for cross selling and upselling across the region to take advantage of the growing integration of European markets and the growth of sales via internet.
The Solution
Yamaha Music Europe deployed QlikView to measure key indicators for an internationally dispersed business such as sales reporting, margins, logistics, and profitability among others. The company used QlikView for analysing the performance of its logistics and purchasing departments and also to drill down into other management information. The company has some extra data such as budgets figures on Excel spreadsheets that is being incorporated into QlikView reports. Advanced sales reporting was the first QlikView application deployed at Yamaha with help from Qlik partner Outcome, a German consultancy. The application gives management a better way to control and monitor product performance and offers sales representatives an improved view of their own performance—at the click of a mouse.
Operational Impact
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