Domo > Case Studies > WKS Restaurant Group Feeds Their Hunger for Data Thanks to Domo

WKS Restaurant Group Feeds Their Hunger for Data Thanks to Domo

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Domo BI & Analytics

Tech Stack

Data Visualization
Data Integration

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Employee Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Predictive Analytics
Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Human Resources
Sales & Marketing

Use Cases

Inventory Management
Predictive Maintenance
Real-Time Location System (RTLS)

Services

Data Science Services
System Integration

About The Customer

Founded in 1987, WKS Restaurant Group operates five iconic restaurant brands spanning almost 400 locations across 19 states: Denny’s, El Pollo Loco, Krispy Kreme, Blaze Pizza, and Wendy’s. The company has grown aggressively, doubling in size in just the past five years. The company employs 12,000 people across all its restaurants at any given moment. The fast-casual restaurant industry typically experiences 100% employee turnover every year or so, making recruitment and training an ongoing concern for WKS.

The Challenge

WKS Restaurant Group, which operates five different restaurant brands across 400 locations, faced the challenge of managing data from disparate sources due to the different operational metrics of each brand. The company needed a solution that could integrate data from various legacy technologies and make it usable for business leaders to understand the commonalities and differences in the business. The company also needed to track its sales and revenue across each brand, regional district, and location. Additionally, WKS wanted to improve its visibility into its costs, such as repair and maintenance budgets, and track the speed and uptime of its internet at each of its locations.

The Solution

WKS Restaurant Group implemented Domo's BI & Analytics product to collect all its data from across every brand and location, including data from point of sale systems, HR platforms, accounting systems, and customer sentiment measurements. The company worked with business intelligence consultancy MERGE to craft a data visualization strategy, link data sources, and create visualizations, accelerating WKS’ time to value. Personalized data permissions ensure users can only access the data they’re supposed to, ensuring data security while keeping managers from getting overwhelmed by data from other brands. WKS also uses Domo to analyze its turnover data and identified an opportunity to create a new retention program targeting employees within their first 90 days of employment.

Operational Impact

WKS relies on Domo for complete insight into its sales and revenue across each brand, regional district, and location.
WKS uses the data it collects in Domo to have smarter, data-driven discussions with district managers and each location’s general manager, helping them understand where their businesses are excelling and where they can use improvement.
WKS uses Domo to keep better track of its costs, such as repair and maintenance budgets.
WKS also tracks the speed and uptime of its internet at each of its locations, which helped the company when planning an IT upgrade to its internet infrastructure by helping it prioritize which locations to transition first.