Case Studies > With Jobvite Hire, App Annie Makes Social Recruiting a New Priority

With Jobvite Hire, App Annie Makes Social Recruiting a New Priority

Customer Company Size

Mid-size Company

Country

United States

Product

Jobvite Hire
Jobvite Engage
Jobvite Publisher

Tech Stack

Applicant Tracking System (ATS)
Recruiter CRM
Social Recruiting Software

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Digital Expertise
Productivity Improvements

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Professional Service
Software

Applicable Functions

Business Operation
Human Resources

Services

Software Design & Engineering Services
System Integration

About The Customer

Within the mobile app developer community, analytics and market data solution provider App Annie has a firm grasp on the pulse of the mobile movement. With 270 employees and ten offices worldwide, App Annie has provided crucial insight and hard metrics to app publishers, marketers, and investors since its inception in 2010. Naturally, as an analytics provider to more than 60,000 developers tracking 640,000 apps and 90 percent of the top 100 publishers, App Annie’s marketing, sales, and engineering staff must be high caliber.

The Challenge

For the company’s recruiting department, finding and securing knowledgeable talent proved difficult in early 2014. After years of reliance on a slow and restrictive applicant tracking system, App Annie was ready to leave behind a tool that caused scheduling mishaps, had disorganized workflow, and was decentralized. With an ever-expanding team — and as many as 100 open positions at a given time — App Annie was ready to explore new options.

The Solution

Jobvite fan, and newly hired Director of Global Recruiting, Jackie Hydock introduced the recruiting department to Jobvite Hire and began to see results immediately. According to Hydock, implementing Jobvite was the catalyst for an overhaul of App Annie’s recruiting process. “Jobvite changed the way we recruit at App Annie,” said Hydock. “We now take a more sales and marketing-oriented approach, and Jobvite has given us the opportunity to build talent pools and engage with candidates in a way that other platforms would not allow.” Thanks to its comprehensive internal workflow capabilities, global referral integration, and user-friendly interface improving the candidate experience, Jobvite has helped App Annie transform its recruiting department into a recruiting powerhouse.

Operational Impact

Jobvite has delivered automation and integration to App Annie’s referral and social media efforts, helping the company increase their referral candidates and offering the company the extra advantage when tracking down key talent to fill competitive roles.
Jobvite Hire’s Smart Scheduler and task reminders also added a new element of structure to App Annie’s recruiting process. “Now, we move more efficiently and effectively using Jobvite,” Hydock says. “It led us from a decentralized to a centralized strategy.”
Jobvite’s organized, functional system helped take App Annie’s recruiting process from cluttered to streamlined, but it didn’t just transform processes on the inside. According to Hydock, App Annie’s candidate experience received an impressive makeover as well. Before Jobvite, the company’s processes caused some candidates to get lost in the shuffle and created pile-ups in the requisition process.

Quantitative Benefit

Now, 35% of App Annie employees actively utilize Jobvite to publish open requisitions, resulting in 22% of hires to be fueled by referrals in the past seven months.
Thanks to Jobvite, only 28% of App Annie’s open positions are filled by agencies, a number that continues to decrease as Hydock and her team strengthen their own internal recruitment efforts.