Wistia Serves Global Customers and Saves Thousands of Dollars per Month with CDNetworks
Company Size
11-200
Region
- America
- Asia
- Europe
Country
- China
- United States
Product
- Wistia Video Marketing Platform
- CDNetworks Content Delivery Network
Tech Stack
- Content Delivery Network (CDN)
- Cloud Security DDoS protection
- Web Application Firewall
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
Technology Category
- Cybersecurity & Privacy - Cloud Security
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
Wistia is a company that provides a video marketing platform to businesses worldwide. Founded in 2006 and headquartered in Cambridge, MA, Wistia serves organizations of all sizes, from Global 100 companies to local service businesses. These organizations leverage the Wistia video marketing platform to promote their products and services online. Over the years, Wistia has seen rapid growth, more than doubling the volume of online video content they serve on behalf of customers each of the last six years. Today, consumers of content originating from the Wistia video marketing platform download petabytes of content on a monthly basis.
The Challenge
Wistia, a video marketing platform provider, faced challenges in delivering high-quality video content to its rapidly growing customer base worldwide, especially in the Asia Pacific region. The company's strategy of leveraging different service providers' strengths for redundant systems and operations was hindered by the high cost of data center hosting and uneven content delivery network performance in the Asia Pacific region. Wistia needed a solution that could provide robust and cost-efficient platform delivery to a global audience, with a particular focus on improving service quality in the Asia Pacific region.
The Solution
To address the challenges, Wistia decided to implement a multi-CDN strategy and chose CDNetworks as their CDN provider for the Asia Pacific region and the rest of the world outside North America and The EU. CDNetworks was selected for its vast Asia Pacific and global reach as well as its proven performance advantage over other CDNs. The integration of CDNetworks into Wistia's operations was straightforward, requiring less than a week to adjust their DNS settings and turn all their Asia Pacific traffic over to CDNetworks.
Operational Impact
Quantitative Benefit
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