Wine Experiences on Tap
Company Size
11-200
Region
- America
- Europe
Country
- Brazil
- France
- Germany
- Italy
- Spain
Product
- Vivino App
- Smartling Global Fluency Platform
Tech Stack
- API Integration
- Machine Translation
- Professional Translation Services
- Community Translation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Consumer Goods
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Machine Translation
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Founded in Copenhagen in 2010, Vivino offers everyday wine consumers a way to track, discover and share their wine experiences via the Vivino app. But Vivino is not just another wine app. It is the fastest and easiest way for consumers to access wines of the world, by connecting consumers and wineries globally. The company currently has 80 employees in Copenhagen and San Francisco, and over 15 million users worldwide.
The Challenge
Early in 2014, Vivino reached the point where localization was becoming critical to the company’s success and growth. It boasts an active community of wine-lovers from all over the world and the company knew that localization would be key to further engaging them. Vivino did not have anything in place for translation, so this was an entirely new undertaking. After hearing about Smartling through a partner in the wine industry, Vivino product manager, Christos Iosifidis, took a look at the company’s offerings and agreed that Smartling had the best solution for Vivino’s needs. Christos had experience with translation companies in previous roles and was impressed with the client services Smartling provides.
The Solution
One of the things that impressed Christos most was Smartling’s ability to work across platforms. Vivino’s services are offered on their website, as well as on mobile platforms such as Android and iOS, so being able to leverage translation from one platform to the next was an immense time-saver. Once they made the decision to partner with Smartling, Vivino began working to meet a tight schedule. Christos’ team was pleased at how fast Smartling had everything up and running, and with the quality of the solution. “Smartling’s API is straightforward and they have an experienced team,“ explained Christos. “The implementation process went very smoothly, and the fact that we don’t need to coordinate between translators is a huge benefit.”
Operational Impact
Quantitative Benefit
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