Why one agency adds Form Tracking to all their clientʼs accounts
Company Size
11-200
Region
- America
Country
- United States
Product
- CallRail Call Tracking
- CallRail Form Tracking
Tech Stack
- Google Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
- Track & Trace of Assets
Services
- Data Science Services
About The Customer
Street Digital Media is a real estate digital marketing agency and production studio owned by Donald Kleckner. The agency helps multifamily property managers throughout the U.S. attract prospective renters who are looking to move into an apartment building through digital advertising. The properties they work with can range from 200 to 500 units, with properties costing around $500M+, depending on asset type: garden style, mid-rise, or high-rise complexes. Many of Street Digital's clients come from Asset Management backgrounds. They understand how to run the operations of a 400 meter high rise, but may not know CPC from PPC.
The Challenge
Street Digital Media, a real estate digital marketing agency, faced the challenge of proving return on investment to its clients. The agency helps multifamily property managers throughout the U.S. attract prospective renters through digital advertising. However, the agency needed to bridge the gap between its paid advertising campaigns, lead tracking, and reporting to provide comprehensive insights into the ROI of its marketing efforts. The agency's clients, many of whom come from Asset Management backgrounds, needed to understand how the campaigns were generating calls and closing deals. The attribution model for the multifamily industry is based on first contact attribution, and before Form Tracking, Street Digital wasn't getting credit for leads that clicked through search or ad campaigns.
The Solution
Street Digital Media decided to combine CallRail Call Tracking and Form Tracking to make reporting and tracking as comprehensive and seamless as possible. The integration of these tools allowed the agency to follow phone and website form leads for each client, integrating with the property websites for the communities they work with. Form Tracking helped Street Digital properly attribute the credit to their campaigns and other campaigns they may or may not be running themselves. By integrating Google Analytics and CallRail data, they gained multi-touch attribution, allowing them to combine offline and online analytics and capture a prospect's entire journey. With CallRail and Google Analytics integration, Street Digital could attribute credit back to the property website.
Operational Impact
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