Case Studies > Wheels2U: Enhancing Transit Connections in Norwalk with On-Demand Technology

Wheels2U: Enhancing Transit Connections in Norwalk with On-Demand Technology

Company Size
1,000+
Region
  • America
Country
  • United States
Product
  • Via's On-Demand Technology Platform
  • Wheels2U Mobile Application
Tech Stack
  • Mobile Application
  • Dynamic Routing Software
  • Live Phone Dispatch System
Implementation Scale
  • Pilot projects
Impact Metrics
  • Customer Satisfaction
  • Digital Expertise
  • Productivity Improvements
Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Functional Applications - Fleet Management Systems (FMS)
  • Networks & Connectivity - Cellular
Applicable Industries
  • Cities & Municipalities
  • Transportation
Applicable Functions
  • Business Operation
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Public Transportation Management
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
The Norwalk Transit District (NTD) is a public transportation provider serving the City of Norwalk, Connecticut. Established to enhance social mobility and economic viability, the NTD aims to provide efficient and reliable transit services to the community. The district operates a range of transit services, including fixed-route buses and on-demand transit solutions, to meet the diverse needs of commuters, visitors, shoppers, and diners. With a focus on reducing traffic congestion and improving accessibility, the NTD continuously seeks innovative solutions to enhance its service offerings and better connect key downtown locations and attractions.
The Challenge
In 2018, the Norwalk Transit District (NTD) launched 'Wheels2U,' an on-demand pilot service aimed at increasing public transit ridership and improving connections throughout Norwalk, Connecticut. Nine months into the pilot, the NTD sought to grow ridership and make service improvements. They decided to replace their previous on-demand transit technology provider with Via to better optimize operations and facilitate connections to key destinations in the city. The primary challenge was to reduce wait times and enhance the overall efficiency of the public transit system, addressing growing concerns over traffic and parking congestion.
The Solution
In August 2019, the NTD relaunched 'Wheels2U' with Via's state-of-the-art on-demand technology platform. The new solution included an easy-to-use mobile application that allowed riders to request trips in real time and track the location of their assigned vehicle. For riders without smartphones, live phone dispatchers were available to book trips on their behalf. Via's technology pooled passengers heading in the same direction into efficient shared rides and dynamically routed vehicles based on live demand patterns and traffic conditions. The service facilitated travel to key destinations in the city, such as the South Norwalk neighborhood and the Maritime Aquarium, and provided first- and last-mile connections to two Metro-North stations within the service zone.
Operational Impact
  • Since the relaunch with Via's technology, 'Wheels2U' has provided over 8,000 trips and continues to experience strong week-over-week growth.
  • The service transports an average of 5.5 passengers per vehicle hour while maintaining an average passenger rating of 4.7 out of 5.
  • Via's solution offers comprehensive data reporting, providing the NTD with an enhanced layer of service visibility that the previous technology provider did not offer.
  • The service has successfully reduced wait times and improved the overall efficiency of the public transit system, addressing concerns over traffic and parking congestion.
Quantitative Benefit
  • 12-minute average wait time
  • 5.5 average riders per vehicle hour
  • Service zone covers 3 square miles
  • Fleet size of 4 15-passenger mini-buses
  • Operational hours: Thurs-Sat 5PM–12:00AM, Sun 5:30AM–9:20PM

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