Bandwidth > Case Studies > WhatConverts uses the Bandwidth API to help companies understand which advertising channels are the most powerful

WhatConverts uses the Bandwidth API to help companies understand which advertising channels are the most powerful

Company Size

11-200

Region

America

Country

United States

Product

WhatConverts
Bandwidth API

Tech Stack

API
CPaaS

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Productivity Improvements

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

About The Customer

WhatConverts is a company that provides call lead tracking services to small businesses. The company was founded by Jeremy Helms and Michael Cooney with the aim of helping businesses understand which marketing channels are the most effective. They offer a single, streamlined software that combines call tracking, web forms, and ecommerce metrics. Their customers are businesses that spend thousands of dollars each year on various advertising channels such as Google Adwords campaigns, social media marketing, and magazine ads. WhatConverts steps in to provide these businesses with access to metrics that educate them on which marketing channels are converting the most leads into sales.

The Challenge

WhatConverts, a call lead tracking company, was previously using another CPaaS (communications platform as a service) provider before switching to Bandwidth in 2015. The company was seeking a cost-effective solution that could provide a robust API for issuing customer phone numbers in their local area codes. The API needed to be dynamic enough to work with their existing software and simple enough to issue new phone numbers without confusion. Customers desired local area codes to match their places of business, enhancing their local presence.

The Solution

Bandwidth, a CPaaS provider with its own network, provided WhatConverts with a dynamic solution for connecting customers with area codes nationwide. Bandwidth worked closely with WhatConverts to customize the communications platform to their exact requirements. The call lead tracking company was able to maintain a direct line to Bandwidth API experts who were immediately responsive to questions about the integration. A simple solution was crucial for getting area codes in places where WhatConverts customers resided, and handling calls successfully. Now, WhatConverts customers can easily sign up for a new number through Bandwidth’s streamlined API platform.

Operational Impact

WhatConverts now confronts issues as they arise without having to wait days or weeks to hear back from their carrier.
Customers are now able to obtain numbers in their local area codes.
These customizations are helping WhatConverts track leads that win conversions.