Wells Fargo builds a Banking-as-a-Service platform for a seamless customer experiences
Company Size
1,000+
Region
- America
Country
- United States
Product
- Wells Fargo Gateway
Tech Stack
- API-led connectivity
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Finance & Insurance
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- System Integration
About The Customer
Wells Fargo is one of the largest banks in the world, employing roughly 273,000 team members and serving over 70 million customers across 8,500 locations and 13,000 ATMs. The bank is on a digital transformation journey to deliver a unified customer experience (CX), at the accelerated speed that their customers expect. As part of this journey, they built Wells Fargo Gateway, a Banking-as-a-Service (BaaS) platform that provides key services - such as account servicing, payments, and foreign exchange - through exposing APIs to Wells Fargo's partners and developers.
The Challenge
Wells Fargo, one of the largest banks in the world, was on a digital transformation journey to deliver a unified customer experience (CX) at the accelerated speed that their customers expect. The bank aimed to unify customers' experience around any interactions with the bank - whether it is over phone, web, or mobile. However, the challenge was to seamlessly integrate services from all partners and applications into the Wells Fargo experience and consistently render them on any channel.
The Solution
Wells Fargo built Wells Fargo Gateway, a Banking-as-a-Service (BaaS) platform that provides key services - such as account servicing, payments, and foreign exchange - through exposing APIs to Wells Fargo's partners and developers. This platform was foundational to One Wells Fargo, the bank's transformation program aimed at unifying customers' experience around any interactions with the bank - whether it is over phone, web, or mobile. Through API-led connectivity, services from all partners and applications are seamlessly integrated into the Wells Fargo experience and consistently rendered on any channel. Wells Fargo's application network is the backbone to their digital platform, enabling reuse of the same API across multiple channels.
Operational Impact
Quantitative Benefit
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