Wecity: Using Location Intelligence to drive sustainable mobility strategies in smarter cities
Company Size
11-200
Region
- Europe
Country
- Italy
Product
- Wecity App
- CARTO Builder
Tech Stack
- Location Intelligence technologies
- CARTO’s CSS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Environmental Impact Reduction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Cities & Municipalities
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Real-Time Location System (RTLS)
- Smart City Operations
Services
- Data Science Services
About The Customer
Founded in Italy in 2014, Wecity is a sustainable mobility app that rewards citizens using greener transport methods like cycling and public transportation. Wecity has gamified this process by providing an interface in which commuters who choose to travel smart around their cities – and therefore reduce their carbon footprint – are rewarded with credits. Wecity does this in several ways, such as providing a platform for carpooling and also with street safety mapping for bikers in major Italian cities, therefore enabling a faster adoption of sustainable mobility. Creating unique mobility and modality insights every day, they are also working with local governments to see how their data can help build smarter cities across Europe.
The Challenge
Wecity, a sustainable mobility app, wanted to crowdsource and visualize smartphone-generated location data collected from thousands of users every month, for both their web and mobile app. They needed a location technology that would allow them to seamlessly collect, visualize and analyze user-routing data from cities and governments, and also about intermodality for potential partners, to create safety insights and indicators for its users. They also wanted to create a compelling platform by embedding maps that were beautiful and easy to use, as well as in line with the rest of their app.
The Solution
Wecity started using CARTO Builder in 2016, which enabled them to map street safety for bikers across 18 cities in Italy by using Location Intelligence technologies. CARTO’s CSS has enabled the company’s product and design team to create clear and compelling visualizations, using features such as the torque function (now animated) to render journeys through time. Over time, the Wecity team realized that manipulating data with CARTO Builder was easy with its widget-driven interface, since Builder is known for making Location Intelligence accessible to business users and not just developers with coding skills.
Operational Impact
Quantitative Benefit
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