Joyent > Case Studies > Wanelo Success Story

Wanelo Success Story

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Company Size
11-200
Region
  • America
Country
  • United States
Product
  • Joyent Compute Service
Tech Stack
  • Ruby on Rails
  • PostgreSQL
  • SmartOS
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Productivity Improvements
Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Retail Store Automation
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
About The Customer
Wanelo is a community for all of the world’s shopping. It brings together all stores, products and people into a single social platform. Founded in 2010, Wanelo has eight million registered users, with users spending an average of 50 minutes per day on Wanelo. Users can browse among six million products posted by community members from over 200,000 stores, from online stores ranging from large brands to independent Etsy vendors. The company is based in San Francisco, California.
The Challenge
Wanelo, a community for all of the world’s shopping, was experiencing a surge in popularity and traffic to its website and mobile apps. The company wanted a cloud environment that was designed for performance and could cost-effectively handle traffic surges. The company's growth, expressed in terms of requests per minute (RPMs), took off in a period of approximately four months following a major site rewrite. Wanelo wanted a cloud environment that could handle the evening surges without a cost penalty or needing to overprovision the system to accommodate those times of peak traffic. They also wanted more OS functionality than Linux.
The Solution
Wanelo chose Joyent Compute Service to handle its growing public cloud needs. The Joyent Compute Service gave Wanelo excellent CPU performance and fast, true hardware I/O throughput. The company also enjoyed working with SmartOS because it gave them functionality they would not get from other clouds, such as bursting, ZFS, ARC cache, and SMF for service management. The way Wanelo provisions its machines is to adjust them to serve medium traffic. This feature contributes to cost savings. The company also appreciated the great customer support from Joyent.
Operational Impact
  • Wanelo achieved excellent CPU performance and fast, true hardware I/O throughput with Joyent Compute Service.
  • The company was able to handle traffic surges without a cost penalty or needing to overprovision the system.
  • Wanelo enjoyed working with SmartOS because it gave them functionality they would not get from other clouds, such as bursting, ZFS, ARC cache, and SMF for service management.
  • The company appreciated the great customer support from Joyent.
Quantitative Benefit
  • Wanelo is paying half as much and doing five times as much traffic as a comparable company.
  • Wanelo's requests per minute (RPMs) vary by a factor of 10 each day, with the highest values seen around 7:00 pm Pacific time. The Joyent Compute Service was able to handle these surges without a cost penalty.

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