Vynova's Digital Transformation with Creatio's No-Code Platform

Vynova is a leading European PVC and chlor-alkali company, founded in 2015. The company operates production sites in five countries - Belgium, Germany, France, the Netherlands, and the UK, and employs over 1,250 people. Vynova realizes an annual turnover of 1.3 billion Euros and its products are essential for manufacturing numerous industrial products and consumer goods that improve quality of life. In 2021, Vynova achieved the EcoVadis Gold Rating for its sustainability efforts. The company has demonstrated impressive growth since its inception and continues to strive for operational efficiency and excellence in customer service.

Vynova, a leading European PVC and chlor-alkali company, was grappling with a fragmented IT infrastructure that consisted of various disconnected solutions. This lack of integration resulted in an absence of end-to-end visibility of the customer journey, hindering the company's ability to provide a high-end customer experience. The company sought to connect its sales and marketing units and equip them with tools that would enhance both cross-departmental and customer interactions. Furthermore, the company was dealing with the challenge of managing multiple applications, which often resulted in fragmented or duplicated data. Vynova needed a solution that would ensure data alignment and facilitate large-scale process automation and harmonization.

Vynova found its solution in Creatio’s no-code platform, which allowed the company to automate industry workflows and CRM with a high degree of freedom. The platform's open API ensured the seamless coexistence of different apps and aligned data, while its no-code workflows facilitated large-scale process automation and harmonization. Creatio’s local partner, Evoqia, carried out the platform implementation, integrating it with Vynova’s existing ERP solution, Qlick Sense application for advanced reporting, and the company’s document management system and collaboration tools. Evoqia also implemented a complex enterprise-wide Master Data Management workflow in Creatio to ensure data alignment. Vynova leveraged Creatio’s marketing module to boost lead generation and automated contact center operations in the system. The company also created a custom section in Creatio to manage customer questionnaires and declarations, and integrated the platform with Knowde, a digital marketplace for chemicals, polymers, and ingredients.

• The implementation of Creatio’s no-code platform has significantly boosted Vynova’s operational efficiency. The software-driven innovations across sales, marketing, and customer service departments have helped Vynova maintain a competitive edge and exceptional business reputation. The organization greatly benefits from no-code development tools as they enable the customization of dedicated solutions to accommodate the company’s needs. The platform has also facilitated the unification of team efforts in driving revenue and streamlining the customer journey. Furthermore, the platform has empowered Vynova’s team to independently create intelligent solutions for their business needs, fostering a culture of innovation within the company. Vynova aims to continually deploy new processes to achieve automation at scale.

• Optimized lead conversion rate

• Accelerated sales via insights and intelligent forecasting capabilities

• Increase in operational efficiency and collaboration