Von Rick Uses PieSync to Synchronize Contacts Across Multiple Apps for Enhanced Personalization
Company Size
11-200
Region
- America
Country
- United States
Product
- PieSync
- ActiveCampaign
- Stripe
- EZTexting
- Leadsbridge
Tech Stack
- Two-way Syncing
- Real-time Data Sync
- Cloud Apps Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Von Rick is a storytelling business based in Phoenix, Arizona. The company specializes in finding alternative ways to tell their clients' stories to the right people at the right time. They offer support in various tools such as video, graphic design, gamification, and more. The team at Von Rick is dedicated to providing high levels of personalization for the leads they capture on behalf of their clients. The CEO, Justin Abbate, emphasizes the importance of building trust and likability in business relationships. As the company grew, managing a larger number of clients and campaigns became a challenge, necessitating a more efficient solution for data synchronization.
The Challenge
The Von Rick team faced a significant challenge in managing and synchronizing lead data across multiple apps. They were using various applications, including client apps, to capture lead data, which needed to be transferred from one app to another. Initially, they used Leadsbridge for this purpose, but it wasn't an optimal solution as new leads from different apps created a mess. As the company began managing more clients and campaigns, the need for up-to-date contact information across all apps became critical. They realized they needed a two-way syncing solution to keep data synchronized between all the apps they were using.
The Solution
PieSync provided the perfect solution for Von Rick's data synchronization needs. The team uses ActiveCampaign for automatic follow-ups and campaign reinforcement, Stripe for billing, and EZTexting for sending reminders and one-on-one conversations with customers. PieSync enabled them to create a two-way sync between these apps, ensuring that contact information was always up-to-date. For instance, during a particular campaign, they set up a sync between Stripe and ActiveCampaign to capture customer interests based on ticket purchases for different events. This information was then used for future email marketing campaigns. Additionally, they used billing information from Stripe to send personalized text message reminders via EZTexting, further enhancing their customer engagement.
Operational Impact
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