Vinomofo's Transformation with Domo
Company Size
11-200
Region
- Pacific
Country
- Australia
Product
- Domo
Tech Stack
- Google Analytics
- Email Service Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Vinomofo is an online wine retailer based in Melbourne, Australia. The company was founded by two brothers-in-law, Justin Dry and Andre Eikmeier, in 2011. Vinomofo offers daily wine deals emailed to some 120,000 customers in Australia, New Zealand, and Singapore. The company prides itself on offering 'epic deals' and selling 'only wines we love,' with a cheeky panache. Before implementing Domo, Vinomofo's data was locked in its custom-built website, and executives had to request data from the web team, which often led to delays and hindered decision-making.
The Challenge
Vinomofo, an online wine retailer, was facing challenges with data accessibility. The company's data was locked in its custom-built website, and whenever executives needed data for marketing segmentation or other purposes, they had to request it from the web team. However, the web team was often occupied with other projects, making it difficult for executives to obtain the necessary data. This lack of easy access to data hindered the executives from making informed business and sales decisions. The company was in need of a solution that would allow them to take ownership of their data and have a one-stop shop for all data access.
The Solution
Vinomofo implemented Domo, a platform that liberated the company's data from its website, making it easily accessible and delivered in near real-time to marketing and C-level executives. With Domo, users could create their own data reports, customized to what they needed to know in their particular roles. The marketing team was able to create its own performance reports that drew data from the website’s Google Analytics and email service platform, among other sources. The CFO built her own weekly report that displayed revenue by channel, year over year sales, and sales by month and by customers, as well as customer order metrics, such as wine cases per order and average case value.
Operational Impact
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