Appier > Case Studies > Vecs Gardenia: Leveraging AI to Boost Revenue Growth and Understand Onsite Behavior

Vecs Gardenia: Leveraging AI to Boost Revenue Growth and Understand Onsite Behavior

Technology Category

Cybersecurity & Privacy - Identity & Authentication Management
Cybersecurity & Privacy - Intrusion Detection

Applicable Industries

E-Commerce
Telecommunications

Applicable Functions

Procurement
Sales & Marketing

Use Cases

Behavior & Emotion Tracking
Livestock Monitoring

Services

Cloud Planning, Design & Implementation Services
Testing & Certification

About The Customer

Vecs Gardenia is a renowned skincare brand based in Taiwan. Established in 2013, the brand uses natural plant extracts to develop a series of skincare products tailored to different skin types. It provides product recommendations according to each customer’s skincare needs. With the promise of “simple beauty”, Vecs Gardenia aims to become a skincare brand that brings happiness to customers. The brand is committed to creating products with no chemical additives, alcohol, or artificial fragrances, and wants customers to be able to care for their skin at an affordable price.

The Challenge

Vecs Gardenia, a renowned skincare brand in Taiwan, was facing the challenge of maximizing onsite conversions and effectively identifying hesitant shoppers in an increasingly competitive skincare market. The brand wanted to deliver coupons with precision to increase revenue and conversion. The traditional methods of identifying hesitant shoppers were manual and prone to errors. The brand was also looking for ways to understand the behavior of hesitant shoppers to tailor its marketing measures based on different onsite behaviors.

The Solution

Vecs Gardenia leveraged Appier’s AiDeal conversion optimization cloud to identify hesitant shoppers using AI. AiDeal analyzes over 400 digital body language attributes, such as cursor movements and page scrolling, and assigns each browser a hesitancy score. Once hesitant shoppers were identified, Vecs Gardenia used AI-generated insights to trigger pop-ups containing a discount code or other incentives at the right moment. AiDeal also helped Vecs Gardenia understand the characteristics and criteria of hesitant shoppers by monitoring visitors’ onsite behavior changes in real time. Appier collected different behavioral insights on two types of devices: desktop computers and mobile phones, which helped Vecs Gardenia to come up with more strategies for precision marketing.

Operational Impact

The use of AiDeal has transformed Vecs Gardenia's approach to identifying and targeting hesitant shoppers. The AI-powered solution has not only improved the brand's ability to deliver coupons effectively but also provided valuable insights into the behavior of hesitant shoppers. This has enabled Vecs Gardenia to tailor its marketing strategies based on different onsite behaviors, leading to a significant increase in onsite conversions and revenue. Furthermore, the brand has been able to conduct A/B testing to compare hesitant shopper behaviors, leading to a substantial growth in the complete checkout rate. Looking ahead, Vecs Gardenia plans to expand its use of AiDeal to offer more flexible and personalized dynamic coupons and incentives.

Quantitative Benefit