Clarity > Case Studies > Valisure: Revolutionizing Pharmacy with IoT and eCommerce

Valisure: Revolutionizing Pharmacy with IoT and eCommerce

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Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Consumer Goods
  • Pharmaceuticals
Applicable Functions
  • Procurement
  • Product Research & Development
Services
  • System Integration
  • Testing & Certification
About The Customer
Valisure is America’s first pharmacy to chemically validate all its products at no additional cost to consumers. The company was founded by Adam Clark-Joseph and David Light, friends since their Yale days, after Adam suffered serious complications due to batch variability of his anticonvulsant medication. Shocked by the lack of adequate safeguards, they were determined to create a solution. They assembled a team of scientists, entrepreneurs, and experts to develop and deploy a solution, resulting in the creation of Valisure. The company is dedicated to preventing anyone from suffering adverse effects from low-quality medications.
The Challenge
Valisure, a pharmacy dedicated to chemically validating all its products, faced several challenges. The company had a unique proposition of validating and signing each lot of every medication sold, but they lacked a platform to display and market this differentiation. They also needed to certify with LegitScript to offer their prescription medications online. Additionally, they had signed a contract with a new payment provider, which needed to be integrated with their PrimeRx ERP. Their investors were demanding significant progress in launching a solution, putting their future funding at risk. Lastly, Valisure could only sell specific prescription medications to clients in certain states. They needed a solution that could limit the ability to view or purchase prescription medications based on the state the client was ordering for.
The Solution
To address these challenges, Clarity, a technology solutions provider, was brought in. They had a tight deadline of one month to launch a custom eCommerce solution that was also HIPAA compliant. Leveraging their experience from a previous HIPAA compliant client project, Clarity replicated that environment for Valisure. They integrated the new payment gateway, built out a custom registration process for prescription drug approval, and launched the site for HIPAA validation, all within the 4-week timeframe. The PrimeRx integration was pushed to a future phase and a custom design was dropped. The front-end CMS used was DNN’s Evoq Professional, and technologies like HTML5, CSS3, Modernizr, Clarity Connect, JavaScript, JQuery, Telerik controls, and various DNN modules were used for various features and functionality.
Operational Impact
  • The solution provided by Clarity brought several operational benefits to Valisure. It enabled the launch of a HIPAA compliant, eCommerce online pharmacy in a record time of less than a month. This not only met the investor's deadline but also secured the second round of funding. The solution provided a quick and custom online registration process for approvals to purchase online prescription medications. It also ensured that when a client logs in, only those medications that they can order (state restricted) are displayed, simplifying the ordering process. Custom product images, medication descriptions, strength, active and inactive ingredients, and the pharmacist who certified the medication lot were added. Quick filters and search functionality were also implemented to make it easy for customers to find what they need.
Quantitative Benefit
  • Launched a HIPAA compliant, eCommerce online pharmacy in less than 1 month
  • Secured the second round of funding from investors
  • Implemented advanced eCommerce Google Tag Manager analytics to track user behaviors on the site

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