V&B grows its online popularity and doubles SEO traffic with BRIDGE
Company Size
1,000+
Region
- Europe
Country
- France
Product
- BRIDGE Store Locator
Tech Stack
- SEO
- Local Pages
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
About The Customer
V&B, named after “vin” and “bière” (wine and beer in French), is a one-stop wine and beer cellar, as well as a tasting venue. The first V&B store was opened in 2001 and the brand has continued to grow by 15 to 20 stores every year, growing to a network of 140 franchises today. The brand's popularity across France has grown stronger over the years. V&B stores offer after work drinks or special events, including live music or viewings of sporting events, to appeal to the local crowds.
The Challenge
V&B, a popular wine and beer cellar and tasting venue in France, was facing a challenge in attracting new clients as not all of their stores appeared within local search results. They wanted to bring clients in-store to experience their unique ambiance and special events, but struggled with creating online brand awareness to attract new clients. The challenge was to extend V&B's innovative marketing strategy to the digital world and increase its online visibility.
The Solution
V&B launched the BRIDGE Store Locator in November 2016 to increase its online visibility. Each franchised store was given a dedicated Local Page which displayed basic store information, directions, opening hours and services offered. The optimized local content within each page allows V&B stores to improve search engine ranking and gain a better position on local search results. V&B integrated social media accounts within each store’s Local Page, reinforcing the relationship between each V&B store and their local community. The company has enhanced its Store Locator with lead generation modules such as: “Contact the store”, “Subscribe to our offers” and “Receive our contact details”. These modules develop the franchisee’s local database and the brand’s CRM.
Operational Impact
Quantitative Benefit
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