Using a Retail Data Journey to Rapidly Expand Global Operations
Company Size
11-200
Region
- Europe
Country
- Germany
Product
- Datameer
Tech Stack
- Data Analytics
- Cloud Systems
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
SHOEPASSION.com is a full-service footwear provider founded in 2010 by Tim Keding. The company began as an online store in Germany and quickly grew to include brick-and-mortar retail stores and a global online presence. Besides shoes, they also sell shoe-care products and accessories such as matching leather products, shoe repair service, and offer advice through practical shoe-care seminars. The company is known for its high-quality and stylish shoes built in the tradition of Goodyear-welting footwear. As part of their aggressive expansion plans, they faced challenges in integrating data from disparate systems and utilizing it effectively for marketing and operational insights.
The Challenge
SHOEPASSION.com had disparate systems running different parts of its business operations, which was hindering their aggressive expansion plans. With data in silos from their ecommerce, analytics, and ERP systems, they wanted to add in data from Google Ads, Google reports and docs, and excel spreadsheets to gain better customer and operational insights. On the marketing side, SHOEPASSION.com wanted to increase the yield in marketing activities by analyzing customer orders, revenue, and churn. It was also important to analyze their costs and ROI from various marketing channels. On the operational side, SHOEPASSION.com faced challenges in managing product inventory, distribution, and delivery. To minimize their costs, they needed to keep the minimal level of inventory to satisfy their customer demands in the various geographies.
The Solution
SHOEPASSION.com became a Datameer customer in 2012. By bringing data from disparate on-premise and cloud systems, SHOEPASSION.com was able to perform critical analysis to reveal a 360 view of its business. Using Datameer to analyze Marketing metrics first, they wanted to understand customer buying behavior and use this information to create cross sell recommendations. The first step of any data analysis is knowing your data. Datameer Flip Side provides an instant profile of their data which makes their data preparation process that much easier. SHOEPASSION.com used Datameer to run scheduled analyses, automatically updating every hour to every month. They also use Datameer for ad-hoc data discovery of new insights and trends.
Operational Impact
Quantitative Benefit
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