Upscaling Growth through Social Media Marketing: A Case Study on Purdey's
About The Customer
The customer in this case study is Britvic, a leading soft drinks company with a rich heritage and a portfolio of popular brands. One of these brands is Purdey's, a natural energy drink that is known for its unique blend of botanicals and vitamins. Purdey's is a brand that encourages its consumers to find their inner motivation and thrive on their personal journeys. The brand had previously partnered with Idris, a popular figure, for the #ThriveOn campaign, which had been extremely successful. The challenge was to build on this success and accelerate the pace of growth.
The Challenge
In 2017, Purdey's, a brand under Britvic, was faced with the challenge of accelerating the growth pace that had been established through the highly successful #ThriveOn campaign. The brand was looking for a way to extend its partnership with Idris and create a more impactful social content creation strategy. The primary objective was to inspire viewers to find inner motivation during challenging moments of the day. The brand also aimed to increase recognition and awareness through out-of-home (OOH) advertising. However, the challenge lay in creating a compelling and engaging campaign that would resonate with the audience and drive the desired growth.
The Solution
To address the challenge, iris, a leading marketing agency, created a collection of ten 15-second Facebook films titled 'Everything You Need Is Inside'. These films were designed to inspire viewers to refresh themselves with a Purdey’s and a dash of self-motivation. To reinforce the message of the campaign, a launch event was hosted where Idris was joined by Chris Barez-Brown and Olivia Louise, renowned self-motivation gurus. They engaged in a panel discussion on the power of a positive mindset in achieving personal targets. Additionally, OOH advertising was used with the pack center stage to encourage brand recognition and awareness. The campaign was launched on 13th May.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
