Unlocking Consumer Insights at Scale with Cloud Native Spatial Analytics
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Faraday's Explore map
- CARTO's cloud-native platform
Tech Stack
- Google BigQuery
- Cloud Native Spatial Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Retail
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Data Science Services
- Cloud Planning, Design & Implementation Services
About The Customer
Faraday is a leading provider of consumer prediction infrastructure that combines the right data with the right data science to deliver amazing digital experiences and highly effective 1-to-1 marketing experiences with responsible, no-code AI. Faraday enables innovative direct-to-consumer brands like Therabody, Burrow, Boll & Branch to identify predictive behaviors and strengthen consumer connections with every engagement. Faraday's solution is used by brands to respond to rapid consumer shifts happening in their target market, making it an extremely powerful asset in today’s retail, real estate, and financial industries for customers such as Burrow, Therabody, or Homie.
The Challenge
Faraday, a marketer's choice for consumer prediction infrastructure, faced several challenges in predicting the future of an ever-evolving industry. The task required a holistic approach to gathering, visualizing, and segmenting data from a variety of sources. The task became increasingly difficult if the objective was to make these predictions with minimum or no requirements for user technical expertise. Faraday needed a way to visualize vast amounts of data to bring customer personas, segments, and predictions to life and drive faster business decisions. Another challenge was ensuring that these large volumes of data or the level of sophistication of each analytical use case did not impact the speed of the end-user experience. Faraday ingests data from 200 integrations into BigQuery. Therefore, in order to take its predictive analysis solution to the next level, Faraday needed a BigQuery- native Location Intelligence platform capable of seamlessly analyzing and visualizing the vast amounts of consumer household data stored there.
The Solution
Faraday partnered with CARTO to leverage its cloud-native approach to Location Intelligence. CARTO, as a cloud-native platform running directly on Google BigQuery, gives Faraday the security and scalability needed to take spatial data analytics to the next level. The solution developed in collaboration with Faraday speeds up how brands can respond to rapid consumer shifts happening in their target market. As a cloud-native solution, CARTO provides Faraday with the near-limitless scalability and performance required to process, analyze and visualize very large datasets hosted in Google BigQuery. As data is visualized natively in the cloud, the CARTO platform also removes the need for complex, time-consuming ETL processing. These features, together with the ability to integrate and provide rapid, ready-made insights, made CARTO the ideal platform for Faraday, so they can better serve their customers in an innovative and performant manner.
Operational Impact
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