University of Illinois, Chicago University Housing Department uses SMS to communicate with tenants
Company Size
1,000+
Region
- America
Country
- United States
Product
- Trumpia SMS Service
Tech Stack
- SMS Technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Education
Applicable Functions
- Human Resources
Use Cases
- Campus Area Network
Services
- System Integration
About The Customer
The customer in this case study is the University of Illinois, Chicago (UIC) Campus Housing. UIC Campus Housing aims to provide an educational advantage to their student-residents by providing a better living experience through open communication. They strive to create a vibrant living environment in the heart of Chicago. Their goal is to engage their students with great services and interactions. However, they were facing a challenge in communicating effectively with their students, particularly in ensuring that they meet deadlines for filling out applications and signing contracts.
The Challenge
UIC Housing was facing a challenge with their student-residents not meeting deadlines for filling out applications and signing contracts. The traditional method of communication, email, was not effective as it had a low open rate. They needed a more effective way to reach their students and ensure they meet their deadlines. In a poll, it was found that 85% of college students prefer text reminders for completing important paperwork. UIC Housing wanted to leverage this preference for text communication to improve their interaction with students.
The Solution
Trumpia, a provider of SMS services, offered a solution to UIC Housing's communication challenge. They suggested that more applicants could be opted-in if it was part of their application process. They also text-enabled UIC Housing's phone number with landline texting. This allowed UIC Housing to engage in two-way conversations with their students, send them reminders, and address any concerns. The solution was highly effective, with UIC Housing seeing high response and engagement rates. Out of the 40,000 students they handled, nearly 99% of them opted in to texting.
Operational Impact
Quantitative Benefit
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