Unifying the Enterprise With iWay Software
Company Size
200-1,000
Region
- America
Country
- United States
Product
- iWay Integration Suite
- iWay DataMigrator
- iWay Service Manager
Tech Stack
- Cloud-based systems
- NetSuite CRM system
- Hybris content management system
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Entertainment Promotions is the leading provider of discount and promotional products in North America. The Michigan-based company distributes offers for more than 70,000 local, regional, and national business partners to 149 major markets throughout the U.S., Canada, Puerto Rico, Australia, and New Zealand. The organization also manages a vast fundraising network that helps more than 25,000 schools, community groups, charities, and non-profit firms to generate up to $2.5 billion each year. The company recently embarked on an initiative to streamline and improve core business processes, make day-to-day tasks simpler for its 520 staff members, and unify silos of activity across the organization.
The Challenge
Entertainment Promotions, a leader in the North American discounts and promotions market, embarked on an initiative to streamline and improve core business processes, simplify day-to-day tasks for its 520 staff members, and unify silos of activity across the organization. The effort, known as Project Breakthrough, involved the implementation of a variety of new software applications, including cloud-based solutions, to replace legacy systems. The company needed to maintain the availability of existing data sources as new systems were being turned on. The challenge was to ensure business continuity and information accessibility in the midst of a major technology infrastructure upgrade, which included the deployment of cloud-based systems.
The Solution
The company selected the iWay Integration Suite from Information Builders to promote swift, efficient information exchange across the entire enterprise, enable data sharing and collaboration between new applications, and to allow partners to gather information about the deals and offers they promote. iWay solutions were implemented to facilitate the movement of data between the systems that were being retired, and the ones replacing them. Since information was moved gradually, applications needed to be linked together to ensure ongoing synchronization until the changeover was completed. iWay solutions also enable open and flexible connections between many of the company’s new systems.
Operational Impact
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