Bubble Group > Case Studies > UniCupid: Revolutionizing University Dating with IoT

UniCupid: Revolutionizing University Dating with IoT

Bubble Group Logo
Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • Cities & Municipalities
Applicable Functions
  • Quality Assurance
Use Cases
  • Counterfeit Product Identification
  • Smart Campus
Services
  • System Integration
About The Customer
UniCupid's primary customers are university and college students looking for a reliable and authentic platform to connect with their peers for dating. The app is particularly beneficial for students who are currently facing social restrictions due to the pandemic and are unable to meet other students in person. The creators of UniCupid have a deep understanding of the student market, having founded one of the biggest Students Events Companies within the UK and Ireland. They have seen first-hand how the pandemic is affecting students and have used this insight to develop a solution that meets the unique needs of this demographic.
The Challenge
UniCupid, a niche dating app, was designed to simplify the dating process for college and university students. The creators identified a significant problem in the online dating world - approximately 10% of online dating profiles are fake. This issue, coupled with the social distancing restrictions and lockdowns due to the pandemic, has significantly impacted the social lives and mental health of students globally. Students, now confined to Zoom classes, have limited opportunities to meet and interact with their peers. The challenge was to create a platform that would not only facilitate connections between students but also ensure the authenticity of the users.
The Solution
UniCupid's solution was to create a dating app specifically for university and college students, with a unique verification system. Users sign up through their social accounts and are then verified through their university email addresses, ensuring that all users are genuine students. The app also utilizes a geolocation API, allowing users to find and connect with students on their own campus. The app is free to use, but users can opt for a premium membership on a subscription basis for additional perks. The app was built on Bubble, a no-code platform, due to its ease of use, cost-effectiveness, and robust back-end capabilities. The app was initially developed as a web application before being converted into a native application.
Operational Impact
  • The operational results of UniCupid have been promising. The app has been successfully tested with a small segment of the student population in Northern Ireland, receiving strong demand for the niche dating app service. The creators are now planning to launch the app in over 20 cities across Northern Ireland, The Republic Of Ireland, Scotland, and England. In the future, they aim to expand their reach to the entire student population in the UK and Ireland, with a mission to make UniCupid the market leader in University Dating Apps. The app's unique verification technology is expected to solve the significant issue of fake profiles in the online dating world.
Quantitative Benefit
  • Successfully tested the app with a small segment of the student population in Northern Ireland.
  • Planning to launch the app in over 20 cities across Northern Ireland, The Republic Of Ireland, Scotland, and England.
  • Aiming to reach over 3.5 million University Students in the UK and Ireland.

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