Writer > Case Studies > UiPath's Journey to Brand Consistency with Writer

UiPath's Journey to Brand Consistency with Writer

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Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Education
  • Equipment & Machinery
Applicable Functions
  • Procurement
  • Sales & Marketing
Use Cases
  • Speech Recognition
  • Time Sensitive Networking
Services
  • Testing & Certification
  • Training
About The Customer
UiPath is a leading enterprise software company that specializes in robotic process automation. The company has undergone significant growth and expansion, raising its Series B in 2018 and going public. As the company grew, it underwent a complete brand revamp, evolving into a conversational, friendly, and engaging brand voice. However, maintaining this brand voice across all its content became a significant challenge. The company lacked a single source of truth for identifying how to format a product name correctly or how to write and sound like UiPath. The company sought a solution that could help maintain brand consistency across the company.
The Challenge
UiPath, a leading enterprise software company, faced a significant challenge in maintaining brand consistency as it grew rapidly. A few years ago, the company underwent a complete brand revamp, evolving into a conversational, friendly, and engaging brand voice. However, as the company expanded, it struggled to maintain this brand voice across all its content. The company lacked a single source of truth for identifying how to format a product name correctly or how to write and sound like UiPath. The initial solution was a 65-page content style guide, but it proved to be a burden to distribute and expect all contributors to understand and follow it. The challenge was to find a dynamic, living, breathing source that could help maintain brand consistency across the company.
The Solution
UiPath found its solution in Writer, an enterprise-grade generative AI platform. Writer's training happens securely on a company's own provided data, resulting in content that's consistent and on-brand. The platform was an obvious fit for UiPath, as it allowed for real-time changes and updates without the need to manually edit and reload documents. Writer also provided a unified voice across the company, helping to maintain brand consistency. The platform was rolled out in a pilot with some of UiPath's most prolific content creators, and the feedback and collaboration were highly encouraged. The relationship with Writer was also crucial, as it allowed for a continuous feedback loop. The platform was also used for onboarding agencies, helping external contributors quickly understand how to write like UiPath.
Operational Impact
  • The adoption of Writer has led to significant operational improvements at UiPath. The platform has not only improved editing time but also enhanced the quality and brand consistency of the content. The real-time changes and updates allowed by Writer have been a breath of fresh air for the team. The platform has also empowered employees with their own knowledge, leading to an increase in the number of people internally checking on how to write certain things. The platform has also been instrumental in onboarding agencies, helping external contributors quickly understand how to write like UiPath. The adoption of Writer is spreading beyond just some people in these departments to entire teams using Writer, leading to increased consistency across marketing and product teams.
Quantitative Benefit
  • 41 million words checked by Writer in the last year
  • Over 50% of licenses being used in a week, indicating high engagement
  • Significant reduction in editing time

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