Tweed Goes Mobile To Deliver Information to Users When and Where It’s Needed.
Company Size
1,000+
Region
- Pacific
Country
- Australia
Product
- blinkAnswers
- BounceBack
- blinkForms
Tech Stack
- Mobile Technologies
- Geographic Information System (GIS)
- Document Management Systems
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Asset Management Systems (EAM)
- Functional Applications - Remote Monitoring & Control Systems
- Networks & Connectivity - Cellular
Applicable Industries
- Cities & Municipalities
Applicable Functions
- Business Operation
- Facility Management
Use Cases
- Public Warning & Emergency Response
- Remote Asset Management
- Smart City Operations
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Tweed Shire is located in the far north of the New South Wales coast, just shy of the Queensland border. Covering more than one thousand square kilometers, it’s an area of outstanding natural beauty and an appealing sub-tropical climate. The outdoor life holds sway, tourism and hospitality are two of the region’s biggest employers, and it has one of the fastest-growing populations in New South Wales. The local council has been proactive in addressing the needs of its community, which includes a constant stream of visitors and new arrivals. The council has worked hard to create a portfolio of innovative e-services to provide information about local services and events, catering to both tourists and new householders.
The Challenge
One effect of the region’s constant stream of visitors and new arrivals is that information about local services and events is in high demand. Tourists want to know whether beaches are open and safe. New householders want information about development approvals, garbage collections, and library hours. To meet this need, over the past two years the local council has worked hard to create a portfolio of innovative e-services. Among the first areas it addressed were the Council’s property information and planning, development, and building processes. In one project, a tracking service was added to the Council website enabling applicants to monitor development approval progress online. In another, the Council integrated its external GIS, document management, and planning systems so that landowners can view online all documentation related to their applications or search for information such as land codes that may affect their property.
The Solution
Having established a portfolio of e-services, the Council next began to consider how it could bring mobility to some of its most frequently accessed information. Development data was high on the list along with information typically sought by people on the move such as surf conditions, sports ground closures, and opening hours and contact details for council facilities. The Council engaged OneBlink, an Australian company specializing in mobile technologies, to develop and host blinkAnswers, a service offering web-based information about the council, displayed on smartphones and free to the community. Additionally, Blink created a BounceBack facility for users with traditional mobile devices, allowing them to text dedicated keywords to receive return SMS’ on local surf conditions, road closures, and more. The solution was thoroughly tested by Blink and trialed by Council staff before being marketed to the broader community. The Council demonstrated blinkAnswers at various community events, ensuring that thousands of community members heard about the new service. The Council is now investing in signs at sports fields and prominent community venues and engaging with mobile phone resellers to promote the solution.
Operational Impact
Quantitative Benefit
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