Extensiv > Case Studies > Transforming the American Bathroom: Tushy's Journey Through Crisis

Transforming the American Bathroom: Tushy's Journey Through Crisis

Technology Category

Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Paper & Pulp

Applicable Functions

Procurement
Warehouse & Inventory Management

Use Cases

Last Mile Delivery
Picking, Sorting & Positioning

Services

System Integration

About The Customer

Tushy is a home goods company with a mission to transform the American bathroom to be more sustainable, healthy, and delightful through the use of bidets. Despite being a relatively small organization compared to industry giants, Tushy is ambitious and committed to reducing consumption, unnecessary material, and its carbon footprint. The company's COO and co-founder, Justin Allen, is involved in every aspect of the business, ensuring that every decision aligns with the company's core pillars. Tushy faced a significant challenge during the nationwide toilet paper shortage, which led to a surge in demand and put pressure on their supply chain and fulfillment processes.

The Challenge

Tushy, a small organization aiming to transform the American bathroom with bidets, faced a significant challenge when a nationwide toilet paper shortage led to an unprecedented surge in demand. The company's COO and co-founder, Justin Allen, was involved in every aspect of the business, from marketing to supply chain, and was committed to making decisions that reduced consumption, unnecessary material, and the company's carbon footprint. However, the sudden increase in demand led to a six-week wait for backorders, putting pressure on the company's supply chain and fulfillment processes. Furthermore, Tushy's existing systems struggled with warehouse fulfillment, managing inventory and orders across warehouses, and splitting orders, leading to frustration and a lack of control.

The Solution

Six months before the pandemic, Allen and CEO Jason Ojalvo had sought a solution to handle scale order fulfillment in anticipation of growth. They chose Skubana, an order management system, which proved to be one of the best decisions they made. Skubana helped Tushy scale from one to three 3PLs, navigate the 10x to 20x increase in demand, and pivot seamlessly. In the two weeks following the crisis, Skubana and Tushy managed to cut lead times from 60-90 days to 20-25 days. Skubana also enabled Tushy to create a virtual warehouse to track their pre-orders and move them to the warehouse best suited for fulfillment. With Skubana, Tushy gained more control over their fulfillment process, allowing them to reduce fulfillment time frames and deliver products to customers faster.

Operational Impact

The implementation of Skubana transformed Tushy's operations, enabling the company to navigate a crisis and handle a significant increase in demand. Skubana was instrumental in allowing operations to become an enabler rather than a hindrance, facilitating strategic decisions and ensuring that operations did not get in the way. With Skubana, Tushy was able to gain control over their fulfillment process, moving away from a system that made their lives unnecessarily difficult. The team could now control where the orders go, how they're fulfilled, and check in on their status, ensuring a high-quality customer experience by moving orders out quickly and promptly.

Quantitative Benefit