Resco > Case Studies > Traditional Belgian brewery approaches more customers in a targeted way

Traditional Belgian brewery approaches more customers in a targeted way

Company Size

11-200

Region

Europe

Country

Belgium

Product

Avento FMCG365
Resco Mobile CRM
Microsoft Dynamics 365 Customer Engagement

Tech Stack

Mobile CRM
Microsoft Dynamics 365

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Productivity Improvements

Technology Category

Application Infrastructure & Middleware - API Integration & Management
Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Food & Beverage

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Supply Chain Visibility

Services

Software Design & Engineering Services
System Integration

About The Customer

Het Anker is a family business that started brewing beer in the Great Beguinage in Mechelen five generations ago. Over the years, it has developed into an internationally renowned brewery. With one of the oldest breweries in Belgium (originally built in 1471) the company’s offering have preserved the authenticity of those bygone times to the present day. Over the years, Het Anker has gained international reputation and currently exports its products to more than 40 countries. The beers have earned worldwide praise and the brewery has also received numerous international awards. In 2010 Het Anker also transformed their 17th-century family farm in Blaasveld into a whisky distillery and began producing the Gouden Carolus Single Malt whisky.

The Challenge

Het Anker, a traditional Belgian brewery, was looking to profitably grow its international business in the highly competitive FMCG sector. The company wanted to maximize the services sales reps can provide to existing customers during visits and attract new customers. They also expressed the need for higher data quality from their staff in the field. For that, they needed to provide them with a tool for better account, complaint, appointment and assortment management on the go.

The Solution

After conducting a thorough research on available solutions, Het Anker has chosen FMCG365 by Resco partner, Avento. The solution combines a fully customizable mobile app by Resco with Microsoft Dynamics 365. The application is fully compatible also with Dynamics CRM 2011, 2013, 2015 and 2016. Therefore, Avento can deliver mobility for any CRM deployment. Fully functional both online and offline. FMCG365 is a vertical solution developed specifically for the FMCG market. Therefore, it required only drag-and-drop configuration to fit Het Anker’s needs. Using the Resco mobile app Het Anker’s sales reps now have an efficient way to collect, manage and share essential business data. And managers back in the office can work with the latest, up-to-the-minute information.

Operational Impact

Quick implementation process: Efficient implementation and customization were one of the most important requirements. The FMCG365 solution required only drag & drop customizations to meet the challenges Het Anker was facing. Using Resco’s Woodford configuration tool Avento was able to significantly cut down the time and effort needed to deliver the project. All changes made to the mobile app were available across iOS, Android, and Windows immediately. The complete implementation process – from initial requirements analysis to company-wide launch of the solution – took just under 3 months.
Improved data quality and deeper customer understanding: Resco’s app allows for uniform and more efficient way of working in the field. With its clear-cut interface, requiring just minimal user training, field reps can instantly capture relevant information on their iOS and Android devices. And offer customer service tailored specifically to each client. To Het Anker it provides consistent business insights into their entire organization. Resulting in better understanding of customers and the ability to anticipate their needs.
Increased customer visits and scalability: Het Anker sales representative utilize the app for account management, appointment and complaint handling, and store and assortment checks on the go. That frees up time and enables reps to visit more customers and work with them in a more closely. FMCG365 also allows to quickly incorporate additional functionality, so companies can easily use new capabilities whenever required. And Het Anker is already planning to extend their usage of the solution.

Quantitative Benefit