Touchless Payment Solution for LAZ Parking through Text Messaging
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - GPS
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Product Research & Development
Use Cases
- Smart Parking
- Vehicle-to-Infrastructure
Services
- System Integration
About The Customer
LAZ Parking is a US-based company that manages parking properties on behalf of lot and garage owners. The company oversees more than a million parking spaces in over 3,400 locations across 38 states. Founded in 1981 and headquartered in Hartford, CT, LAZ Parking caters to a diverse range of properties, each with its own unique equipment, practices, and policies. The company's clientele consists of drivers who seek convenient parking spaces and prefer quick and easy payment methods. LAZ Parking is committed to innovation and customer satisfaction, as evidenced by their adoption of a text-to-pay solution.
The Challenge
LAZ Parking, a company that manages over a million parking spaces across 3,400 locations in 38 US states, was faced with the challenge of providing an easy and quick payment method for their customers. The company had a diverse range of parking properties, each with different equipment, practices, and policies. While some properties had machines for payment, others relied on attendants or valets. The company had developed an online reservation system for garages and an app for regular customers, but lacked a solution for surface lots where reservations and space holding were not possible. They needed an on-demand payment system that would allow customers to pay with their phones without the need to download an app.
The Solution
LAZ Parking came up with a simple solution of using text messaging for payments. They leased a single short code number from Plivo, a communications platform, and used it across the country. Each parking lot was assigned a unique code which customers could text to the leased number. In response, customers received a link to a page where they could make their payment. LAZ Parking also partnered with Plivo to provide the APIs needed to integrate texting into their application. Plivo was chosen for its reliable set of APIs, transparency, and competitive pricing. The implementation of Plivo went smoothly, with the company praising the simplicity and cleanliness of the APIs and the quality of the documentation and support provided.
Operational Impact
Quantitative Benefit
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