Top Asian Start-Up Leverages Instabot for Personalized User Experience
Technology Category
- Application Infrastructure & Middleware - Blockchain
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Chatbots
About The Customer
FintruX Network is a top start-up in Asia, founded by veteran entrepreneurs and having raised over $25 million in their first round. The company is about to launch an innovative financing solution set to change the way SMEs globally secure affordable financing without collateral requirement. They provide innovative global financial and business solutions to foster startups and SME growth. Their latest product leverages cutting-edge blockchain technology, credit enhancements, and an open ecosystem to deliver immense value. The company aims to be a one-stop resource and solution provider for business growth and sustainability.
The Challenge
FintruX Network, a leading start-up in Asia, faced the challenge of explaining their highly sophisticated technology to four different audiences within a limited time frame on a static website. The average duration of a user on a website is between 90 to 150 seconds, depending on whether it's a B2B or B2C website. Within this short span, users typically cannot read all the content on a website, leading to a drop in conversion rates. If users experience friction or cannot find answers to their questions, they are more likely to abandon the site. FintruX needed a solution that could answer common questions from different audiences, educate visitors, and speed up their conversion cycle without having to change any of the content on their website.
The Solution
FintruX decided to use Instabot, an automated solution that streamlines marketing, sales, and customer service efforts. Instabot offers a simple, easy-to-use platform that focuses on building robust, automated bot conversations, and employing the use of Natural Language Processing (NLP) to better understand the needs of users. This allowed FintruX to personalize and target answers for each audience without having to change any of the content on their website. The team at FintruX chose Instabot after carrying out a detailed analysis of platforms available in the market. They felt it was important to leverage an automated solution that would streamline their efforts and better understand the needs of their users.
Operational Impact
Quantitative Benefit
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