TheraSkin Finds Beauty in Data With Domo
Company Size
200-1,000
Region
- America
Country
- Brazil
Product
- Domo BI & Analytics
Tech Stack
- Data Warehousing
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Product Research & Development
- Sales & Marketing
Services
- System Integration
About The Customer
TheraSkin is a Brazil-based pharmaceutical company focused on improving the health and beauty of skin across South America and around the globe. Thanks to its commitment to science and technology, the company is one of the leading healthcare brands in Brazil, with a portfolio of nearly 50 leading medicines and dermocosmetics. In order to continue to drive innovation in both its product development and the way it connects with customers, TheraSkin relies on Domo to deliver the adaptability required to maintain the company’s leadership position.
The Challenge
Before Domo, TheraSkin often found remarkable differences in information between all its different data sources, with no way to easily identify which, if any, was the correct version. Not only was it time-consuming to collect and verify data, but analysts would then have to spend more hours manually building charts, dashboards, and reports. By the time the data got into the hands of business users, it was often too stale to use effectively.
The Solution
Working with CADMUS and VIPWare as its implementation partner, TheraSkin used Domo to create a single data warehouse to manage more than 980 million records across multiple sources. This allows the company to easily provide business users with certified data for accurate decision-making while ensuring that data is only accessible to those entitled to it, allowing the company to maintain its security and GDPR compliance requirements. Thanks to Domo, TheraSkin achieved its goal of creating a data-driven culture. To date, the company has created nearly 1200 cards distributed across almost 50 dashboards that are accessible via laptops, tablets, mobile devices, and displayed on monitors throughout the office.
Operational Impact
Quantitative Benefit
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