Camunda > Case Studies > The Power of Process Orchestration: How SV Group launched an industry-disrupting platform in 6 months with Camunda

The Power of Process Orchestration: How SV Group launched an industry-disrupting platform in 6 months with Camunda

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Company Size
1,000+
Region
  • Europe
Country
  • Austria
  • Germany
  • Switzerland
Product
  • Camunda
  • Optimize
Tech Stack
  • Cloud Microservices
  • Event-Driven Microservices Architecture
  • CQRS
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer
SV Group is a leading hospitality company operating in Germany, Switzerland, and Austria. They were facing a crisis due to the global pandemic, which had decimated travel. Their business model was workforce-heavy and expensive, and they were dealing with technology limitations that prevented them from offering a seamless data-driven digital guest experience or an intuitive employee solution. They wanted to evolve to survive and turned to Camunda to help support their vision for a disruptive, end-to-end digital guest journey and all-encompassing employee solution. They wanted to make it seamless for guests to book, check-in, enjoy their stay, and check out, thereby creating a superior customer experience. At the same time, they wanted to provide their employees with a one-stop solution that allowed them to service their guests in a proactive way.
The Challenge
The hospitality industry was facing a crisis due to the global pandemic. The business model was workforce-heavy and expensive, and the industry was dealing with technology limitations that prevented them from offering a seamless data-driven digital guest experience or an intuitive employee solution. SV Group, a leading hospitality company operating in Germany, Switzerland, and Austria, wanted to create a disruptive, end-to-end digital guest journey and an all-encompassing employee solution. They wanted to make it seamless for guests to book, check-in, enjoy their stay, and check out, thereby creating a superior customer experience. At the same time, they wanted to provide their employees with a one-stop solution that allowed them to service their guests in a proactive way. The biggest challenge of this ambitious project was orchestrating various cloud microservices to ensure critical processes run without issue to deliver a consistently exceptional guest experience.
The Solution
SV Group turned to Camunda for likeMagic’s end-to-end process monitoring and orchestration. They chose to use the fully managed Camunda Enterprise edition to support their aggressive go-to-market goals for Stay Kooook and the likeMagic platform. With Camunda, they were able to achieve a faster time-to-market, and easily calculate their overall cloud operating costs. Camunda continues to monitor critical points in the guest journey, ensuring that processes are automated and operating correctly within predefined time periods. In the event of a failure or delay within a cloud service, Camunda automatically alerts the likeMagic team 24/7 of the issue. SV Group and likeMagic were able to outperform their aggressive goals in the first year of operation, and created 2,000- 2,500 process instances per month, directly correlating to the number of stays produced within their hotels and hotels using likeMagic’s digital platform.
Operational Impact
  • The likeMagic experience is delighting guests, employees, and operators.
  • Employees at likeMagic-enabled properties now only use 1 solution for 70-80% of their work.
  • Operators can wow their guests thanks to automatically generated guest profiles.
  • These superior results have helped likeMagic’s business prospects as well; within 10 months in 2022, likeMagic has grown from 2 customers to more than 30 in the DACH region, with further expansion targets in Europe.
Quantitative Benefit
  • 95% self-check-in/out rate for guests.
  • 9.0 guest happiness score with likeMagic’s digital solutions.
  • Monthly average of 7,000 process instances created by likeMagic’s hospitality vendors in the first quarter of 2023.

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