The OCF Realty Story: From Propertyware To AppFolio Property Manager
Company Size
11-200
Region
- America
Country
- United States
Product
- AppFolio Property Manager
- Propertyware
Tech Stack
- Tenant Portal
- Built-In Screening
- Guest Card Reports
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
OCF Realty is a full-service real estate agency based in Philadelphia, offering a wide range of services including property management, residential and commercial development, and real estate transactions. The company has positioned itself as a comprehensive service provider in the real estate market, catering to both residential and commercial clients. Over the past year, OCF Realty has experienced significant growth, nearly doubling the number of properties under its management. This growth has been driven by their ability to streamline operations and reduce administrative workload, allowing them to focus more on branding and client communication. The company aims to provide high-quality, personalized service while leveraging advanced technology to operate efficiently.
The Challenge
OCF Realty, a full-service real estate agency in Philadelphia, faced significant challenges in managing their growing portfolio of properties. The company was using Propertyware for property management but found it cumbersome and time-consuming, particularly in handling administrative tasks and marketing efforts. The need to streamline operations and reduce the administrative burden became critical as the company nearly doubled the number of properties under management. Additionally, the existing system made it difficult to efficiently track and communicate with prospects and tenants, impacting their ability to maintain and improve occupancy rates.
The Solution
OCF Realty transitioned from Propertyware to AppFolio Property Manager to address their operational challenges. AppFolio's user-friendly interface and comprehensive features significantly reduced the time spent on administrative tasks, allowing the staff to focus more on branding and client communication. The Guest Card and Prospect Tracking features enabled efficient marketing by allowing the team to track and record all new and existing leads. This system facilitated targeted email campaigns, enhancing their marketing efforts and maintaining their brand identity. Additionally, the built-in screening feature streamlined the tenant application process, saving countless hours by providing quick and accurate credit checks. The tenant portal also improved communication with residents, allowing them to pay rent online and track maintenance requests, further enhancing customer satisfaction.
Operational Impact
Quantitative Benefit
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