Company Size
1,000+
Region
- America
- Europe
- Pacific
Country
- Australia
- United Kingdom
- United States
Product
- Ad Blocker
Tech Stack
- iOS 9
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Fraud Detection
Services
- Data Science Services
About The Customer
The client is a leading company in the Devices and Services sector, operating in the Information Technology industry. They are involved in digital advertising and were in the process of finalizing their media budgets in July 2016. The client was concerned about the increasing use of Ad Blockers, especially by phone and operating system manufacturers, and the potential threat it posed to their digital advertising efforts. They sought to understand the impact of Ad Blockers on their advertising across specific geographies and how to effectively deal with this threat.
The Challenge
Ad Blockers are a significant threat to digital advertising. The use of Ad Blockers by phone and operating system manufacturers, such as Apple's announcement to add an Ad Blocker feature in its new iOS 9, has raised concerns in the Advertising Industry. In July 2016, the client was finalizing its media budgets and needed to ascertain the latest market trends and threats to make an informed decision about advertising. The client sought to understand the potential threat from Ad Blockers across specific geographies and its impact on their advertising.
The Solution
Blueocean Market Intelligence conducted a deep dive on Ad Blockers using secondary research and designed an Early Warning System on the threat, penetration, and security concerns of Ad Blockers. The major regions of study were the US, UK, and Australia. The deliverable included an overview of the Ad Blocker features, including iOS9 ad blocker features, Ad Blocker penetration across geographies, and Ad Blocker usage among different age groups. The report provided a Point of View (POV) to help the client devise media strategies to deal with this form of threat.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Largest Production Deployment of AI and IoT Applications
To increase efficiency, develop new services, and spread a digital culture across the organization, Enel is executing an enterprise-wide digitalization strategy. Central to achieving the Fortune 100 company’s goals is the large-scale deployment of the C3 AI Suite and applications. Enel operates the world’s largest enterprise IoT system with 20 million smart meters across Italy and Spain.
Case Study
KeyBank's Digital Transformation with Confluent's Data in Motion
KeyBank, one of the nation's largest bank-based financial services companies, embarked on a national digital bank initiative following the acquisition of Laurel Road, a digital consumer lending business. The initiative aimed to build a digital bank focused on healthcare professionals looking to refinance student loans and buy homes. A significant challenge was reducing the time to market for new products by democratizing data and decoupling systems across the IT landscape. Like many large enterprises, KeyBank had a variety of vendor applications, custom applications, and other systems that were tightly coupled to one another. New projects often required developing specific point-to-point integrations for exchanging data, which did not address the needs of other downstream systems that could benefit from the same data.
Case Study
Bank BRI: Revolutionizing Financial Inclusion in Asia with Digital Banking
Bank Rakyat Indonesia (Bank BRI), one of the largest banks in Indonesia, was faced with the challenge of increasing financial inclusion among unbanked Indonesians. The bank had an ambitious target of having 84 percent of Indonesians participating in the banking system by 2022. However, the bank's legacy technologies were proving to be a hindrance in achieving this goal. Each of the bank's products had their own public APIs, which were difficult to manage, secure, and monetize. Additionally, the process of onboarding new partners using host-to-host and VPN technology was time-consuming, taking up to six months. The bank also faced the challenge of reaching a largely rural population, with an estimated $8.3 billion in currency being held outside the banking system.
Case Study
Neobank Transformation: Enhancing Compliance and Security
The client, a leading specialist digital challenger bank based in the UK, was faced with the challenge of redesigning and rebuilding their mobile banking application. The goal was to provide a more convenient way for their customers, primarily small businesses, entrepreneurs, and consumers, to interact with their platform. Additionally, they needed to implement Open Banking, a mandatory requirement from the UK financial institution. Prior to this, the client had outsourced the development of its mobile app to other vendors. However, they needed a strong team that would take over the development completely and implement new features to improve the functionality for both the client and its customers.
Case Study
Increasing Efficiency Through Automation and Modernization for Boohoo Group
Boohoo Group, a leading British online fashion retailer, faced significant challenges due to rapid growth and acquisition of other retailers. The company needed to modernize several internal systems used for warehouse management and tax calculation to maintain efficiency. The existing systems were causing data discrepancies and issues in product tracking. Additionally, a lot of data was stored in Excel files and had to be processed manually, which slowed down operations and increased expenses. The company aimed to automate these manual processes and modernize the existing solutions to boost their efficiency.
Case Study
Aerospike Achieves One Million Writes Per Second on Google Compute Engine with Just 50 Nodes
Aerospike, an open-source, flash-optimized, in-memory NoSQL database, was looking to push the boundaries of Google's speed on Google Compute Engine. The challenge was to meet high throughput, consistently low latency, and real-time processing, which are characteristic of future cloud applications. The team at Aerospike was inspired by Ivan Santa Maria Filho, Performance Engineering Lead at Google, who demonstrated 1 Million Writes Per Second with Cassandra on Google Compute Engine. The goal was to benchmark Aerospike's product performance on Google Compute Engine and see if it could scale with consistently low latency, require smaller clusters, and be simpler to operate.