Teknion and Tableau Score Big for the Dallas Cowboys
Company Size
1,000+
Region
- America
Country
- United States
Product
- Tableau
Tech Stack
- Microsoft
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
The Dallas Cowboys, established in 1960, are a professional American football team based in Irving, Texas. The team has a large national following, as evidenced by the NFL record for the number of consecutive games at sold-out stadiums. This case study focuses on the Dallas Cowboys Merchandising division, which is responsible for all sales of the Dallas Cowboys brand. Industry estimates suggest that the Cowboys account for 20% of all NFL merchandise sales, reflecting their status as the world's most recognized sports franchise.
The Challenge
The Dallas Cowboys Merchandising division, led by COO Bill Priakos, was in need of a more comprehensive view of their data to increase profitability. Microsoft was chosen as the platform for this upgrade, along with several other sales, logistics, and ecommerce applications. The Cowboys anticipated that this new information architecture would provide the necessary analytics and reporting. However, this was not the case, leading to a search for a robust dashboarding, analytics, and reporting tool to fill this gap.
The Solution
Tableau and Teknion provided real-time reporting and dashboard capabilities that exceeded the Cowboys’ requirements. The Teknion team worked closely with data owners and users within the Dallas Cowboys to deliver all required functionality, on time and under budget. Tableau also worked closely with Teknion and the Cowboys throughout the project to ensure that the Cowboys could achieve their reporting and analytical goals in record time. As a result, the Dallas Cowboys can now monitor their complete merchandising activities from manufacture to end customer and not only see what is happening across the life-cycle, but also drill into why it is happening.
Operational Impact
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