SYSPRO Case Study
Company Size
11-200
Region
- America
Country
- United States
Product
- SYSPRO
- QuickBooks
Tech Stack
- CRM
- ERP
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Genesis Today, headquartered in Austin, Texas, is a manufacturer of natural health supplements aimed at internal cleansing, regeneration, and addressing specific health issues such as weight loss, joint health, immune health, and sleep patterns. Established in 2001, the company prides itself on developing products in prestigious nutritional clinics, overseen by experts from various medical and scientific fields. Unlike other companies, Genesis Today focuses on being the best and most respected in the industry rather than the largest. Their products are distributed to retail markets after rigorous testing, and they aim to be seen more as healers than marketers.
The Challenge
Genesis Today experienced rapid growth of 1,030% from 2004 to 2006, necessitating a new software system to manage their operations. The company distributes approximately 150 different SKUs of nutritional products through six manufacturing facilities and three warehouses, filling around 4,000 orders per month. Their existing software, QuickBooks, was insufficient to handle the increased volume and complexity of their operations. Genesis needed a solution that could track orders from booking through invoicing, manage line item data, and interface with multiple departments.
The Solution
Genesis Today selected SYSPRO software after evaluating six alternatives. SYSPRO was chosen for its robust CRM module that interfaces with accounting, competitive pricing, modularity, and reputation for problem-free upgrades. The implementation of SYSPRO provided Genesis with comprehensive order tracking capabilities, multi-department interfacing, and scalable solutions to support their exponential growth. The software also offered multiple security options and an affordable ERP solution, enabling Genesis to manage their operations more efficiently and effectively.
Operational Impact
Quantitative Benefit
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