Conversica > Case Studies > Sunset World Enhances Customer Engagement with IoT

Sunset World Enhances Customer Engagement with IoT

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Applicable Functions
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
About The Customer
Sunset World is a prominent company in the hospitality industry, operating six resorts and travel services brands in Cancun and the Riviera Maya. The company aims to provide an exceptional experience to every guest. To achieve this, they run various promotional campaigns and sweepstakes to attract potential guests from Canada to South America. These campaigns can generate up to a million leads a week, which are handled by the company's sales and marketing team. The company's CIO, Edgar Osorios, is always looking for innovative solutions to improve the company's operations and customer engagement.
The Challenge
Sunset World, a company with six resorts and travel services brands in Cancun and the Riviera Maya, was facing a significant challenge in managing its high volume of leads. The company's promotional campaigns could generate up to a million leads a week from various promotions and sweepstakes used to market to prospective guests from Canada to South America. The sales and marketing team was struggling to handle this volume of leads effectively. The company's CIO, Edgar Osorios, recognized the need for a more personalized way to engage prospects beyond generic emails and telemarketing scripts. The challenge was to find a solution that could handle the high volume of leads and provide a more personalized experience for potential guests.
The Solution
To address this challenge, Sunset World partnered with Conversica, a leading provider of conversational AI for business. The solution came in the form of a virtual agent named Jennifer Wright. Jennifer is designed to qualify leads and make prospective guests feel pampered even before they book a vacation. She reaches out to every prospect, gauges their interest, secures the best number and time for them to speak, and then passes them on to a member of the sales or reservations staff. This solution allowed Sunset World to follow up on leads more timely and effectively, providing a more personalized experience for potential guests.
Operational Impact
  • The implementation of the Conversica solution has significantly improved Sunset World's operational efficiency. The use of a virtual agent to qualify leads and engage with potential guests has not only allowed the company to handle a higher volume of leads but also provided a more personalized experience for potential guests. This has resulted in a higher conversion rate of leads into bookings. Furthermore, the response time to guests has been reduced from one week to just 24 hours, enhancing the overall customer experience. The solution has also freed up the sales and reservations staff to focus on other important tasks, improving the overall operational efficiency of the company.
Quantitative Benefit
  • Converted 7-10% more qualified leads into bookings
  • Reduced guest response time from one week to 24 hours

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