Strengthening Leads with Trusted Data
Company Size
11-200
Region
- America
Country
- United States
Product
- Marketo
- Salesforce
- RingLead
- Profiler
Tech Stack
- Data Integration
- Automated Data Entry
- CRM
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Data-as-a-Service
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
About The Customer
Confio Software is a company that produces award-winning software aimed at improving the development and management of database applications. With a successful presence in the marketplace, Confio found itself dealing with the complexities of managing an expanding pool of marketing leads. The company had adopted Marketo for marketing automation and had been using Salesforce since 2004 for customer relationship management. The integration of these systems was crucial for maintaining data integrity and optimizing the lead generation process. Confio's Sales Development Team relies heavily on these tools to ensure seamless operations and effective communication with potential customers.
The Challenge
Confio Software faced significant challenges in managing its growing pool of marketing leads, which contained segmented, conflicting, and duplicate data. This resulted in skewed data in reports and e-mail campaigns being inadvertently sent to existing customers due to suspect records. With the adoption of Marketo and a firmly rooted Salesforce application, Confio needed a way to unify this crucial pool of information, ensure data integrity, and fast-track its lead generation process. The Sales Development Team required full transparency between Marketo and Salesforce to maintain synchronization and data integrity.
The Solution
The RingLead integration provided Confio with a comprehensive solution to unite its databases, solidify customer data, and streamline record entry. The initial clean-up of disparate databases was a daunting task, but RingLead's tools like Unique Upload and Unique Entry made the process more manageable. Before RingLead, lists were manually reviewed, updated, and copied to spreadsheets for upload into Salesforce. With RingLead, the process became automated, allowing for quicker and more accurate data entry. This integration not only improved data integrity but also significantly reduced the time required for data management tasks. Confio also leveraged the prospecting capabilities of Profiler for programmatic search of online data silos, further enhancing its lead generation process.
Operational Impact
Quantitative Benefit
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